Statement of Purpose

Hello, I am Abhijay Meshram and I am based out of Pune. I am pursuing a Master’s degree in
New Media Design from NID and currently, I am placed in the final year of the course. Additionally,
I have completed my Bachelor’s degree in Design from Symbiosis, Pune. I have worked in the
industry for a tenure of over four years as a User Experience Designer across multiple domains.
Over the term of four years in the industry, I have acquired experience as a UX designer from
different brands including Persistent, Screenroot & Tata Elxsi. The scale of my projects spread
across web applications, mobile applications, CRMs and SaaS products in various domains like fintech, banking, data security etc. Furthermore, I have worked on designing HMI for Indian Passenger Vehicles.
The ability of design to widen your scope of view with a necessity of empathy in tandem, particularly
stirred my interest in design. These qualities not only improve us as a ‘designer’ but also causes oneself
to develop as a person. It implicitly questions your rationality and emotional intelligence. As we are
increasingly moving ahead with innovation, technology is translating into an essential piece of our
everyday lives. As more individuals progress toward technology, the need to interact with the
new digital mediums with people becomes critical. As a designer, I have a firm belief that we have
a key role to play and an opportunity to create a significant impact.
With my career in perspective, I am motivated to pursue roles and challenges that directly
involves an amalgamation of human and technology. My interests are specifically inclined towards
resolving problems with design.

Abhijay Meshram,
New Media Design

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