Content Creation

Andrey Petrushko

Last edited 4 days ago by Andrey Petrushko.

Primary Value Proposition

Core Message

Complete Your WA Elective CPD - No Exams Required

Supporting Statement

The stress-free way to complete your elective CPD requirements

Complete Offer

7.5 CPD Points

$249 Total Investment

Online Training

Instant Certificates

DMIRS Approved

Study at Your Own Pace

Mobile Friendly

Bonus: Instructions on how to get 3 Mandatory points

IMPLEMENTATION GUIDE

Step 1: Set Up Your Content Creation Workflow

Create Your Content Brief Template:

For every email/campaign you create, start with:

Target Audience: Property Managers/Agents/Geographic segment

Campaign Goal: Nurture/Promote/Deadline/Re-engage

Key Message: Choose 1-2 messaging pillars from the guide

CTA Type: Select from the CTA variations

Quick Reference Method:

Keep the guide open in a separate window when writing

Bookmark specific sections you use most often

Copy/paste relevant messaging elements into your drafts

⁠

Step 2: Apply to Your Email Marketing Campaigns

For Welcome Email Series (New Subscribers):

Email 1 - Introduction:

Subject Line: (From guide) "Finally - CPD without the exam stress"

Body: Use "No Exam Stress" messaging pillar:

- "Focus on learning practical skills, not test anxiety"

- "No exams or assessments required"

- "Learn without pressure"

CTA: "Get Exam-Free Elective Training - $249"

Email 2 - Value Demonstration:

Subject Line: (From guide) "Save $200+ on your elective CPD"

Body: Use "Exceptional Value" messaging pillar:

- "$249 for 7.5 points vs $350-700 elsewhere"

- "Save $101-451 compared to other providers"

- "Quality training at a fair price"

For Deadline Reminder Campaigns:

30 Days Before Deadline:

Subject Line: (From guide) "Don't leave your CPD to the last minute"

Body: Use "Urgency & Compliance" messaging:

- "CPD year ends December 31, 2025"

- "Remove deadline pressure by starting early"

- "Immediate access means no delays"

CTA: "Avoid Deadline Stress - Begin Now"

⁠

Step 3: Customize by Audience Segment

When Emailing Property Managers:

Use the Property Manager-specific messaging from the guide

Personalization: "As a property manager, your time is precious..."

Focus on: "Perfect for busy property managers"

Timing reference: "Complete during lunch breaks between property visits"

When Emailing Regional WA Professionals:

Use Regional WA messaging from the guide

Emphasize: "No travel to Perth required"

Value angle: "Save time and travel costs"

Local relevance: "Professional development for regional professionals"

⁠

Step 4: Handle Common Situations

When Someone Hasn't Opened Recent Emails:

Use "Objection Handling" section:

If they seem time-poor → Use "I don't have time" messaging

If they seem price-sensitive → Use "Too expensive" response

If they seem exam-worried → Use "I'm not good at exams" messaging

When Someone Visited Landing Page But Didn't Buy:

Use "Abandoned Enrollment" messaging:

Address common objections from the guide

Reinforce no exam benefits

Create urgency without pressure

⁠

Step 5: Quick Content Creation Process

Daily Email Writing Workflow:

1. Identify Your Goal (2 minutes):

Who am I emailing? (Property Managers/Agents/Geographic segment)

What's my objective? (Nurture/Sell/Remind/Re-engage)

2. Choose Your Messaging (3 minutes):

Pick 1 main messaging pillar from the guide

Find the relevant audience-specific messaging

Select appropriate CTA variation

3. Write Your Email (10 minutes):

Copy/paste relevant messaging elements

Customize with personal touches

Add specific details (dates, prices, etc.)

4. Review & Send (2 minutes):

Check messaging consistency with guide

Ensure CTA matches campaign goal

Total Time: 17 minutes per email

⁠

Step 6: Specific Examples of Usage

Example 1: Friday Newsletter to All Subscribers

Goal: Weekly nurture email Audience: Mixed (all subscribers) Messaging Pillar: Practical Learning

Subject: "CPD that actually helps your business"

Hi [First Name],

Hope you've had a productive week!

As we head into the weekend, I wanted to share why so many WA real estate professionals are choosing our CPD approach...

[Use "Practical Learning" messaging from guide]

"Learn skills you'll use immediately - not just theory"

"Content developed by experienced WA real estate professionals"

[Add testimonial from Social Proof section]

"Finally, CPD that actually helps my business instead of just ticking boxes" - Sarah M., Property Manager, Perth

[Use convenience CTA]

"Study When It Suits You"

Example 2: Targeted Campaign to Property Managers in Perth

Goal: Promote course enrollment Audience: Property Managers, Metro Perth Messaging Pillar: Ultimate Convenience + No Exam Stress

Subject: "Perfect for busy property managers"

Hi [First Name],

As a property manager in Perth, I know your days are packed with tenant calls, property inspections, and endless paperwork.

[Use Property Manager-specific messaging]

"Between tenant issues and property inspections..."

"Complete during lunch breaks between property visits"

[Combine with No Exam Stress messaging]

"No exam preparation time required"

"Focus on learning, not testing"

[Use targeted CTA]

"Complete CPD Around Your Schedule"

⁠

Step 7: Track What Works

Test Different Messaging Pillars:

Week 1: Send "No Exam Stress" messaging to half your list

Week 1: Send "Ultimate Convenience" messaging to other half

Compare open rates and click rates

Use the winning messaging more frequently

A/B Test Subject Lines:

Pick 2 subject line variations from the guide

Test with small segments first

Roll out winning subject line to full list

Step 8: Organize for Easy Access

Create Quick Reference Files:

Subject Lines Only - Copy all subject line variations into one document

CTAs Only - List all call-to-action variations

Audience Segments - Create separate docs for PM vs Agent messaging

Seasonal Messaging - Extract timing-specific messages

Browser Bookmarks:

Bookmark specific sections you reference most

Create quick links to messaging pillars

Save testimonial and social proof sections

Content Organization Strategy

Create Quick Reference Files:

Subject Lines Only - Copy all subject line variations into separate document

CTAs Only - List all call-to-action variations for quick access

Audience Segments - Create separate sheets for PM vs Agent messaging

Seasonal Messaging - Extract timing-specific messages by quarter

Browser Bookmarks Setup:

Bookmark "Key Messaging Pillars" section for daily use

Save "Target Audience Messaging" for segmentation

Quick link to "Call-to-Action Variations"

Direct access to "Social Proof Elements"

Weekly Email Planning Template

Monday - Welcome/Introduction Focus:

Messaging Pillar: No Exam Stress

Target: New subscribers from past week

Subject Line: Choose from "No Exam Stress" variations

Body: Introduction to stress-free approach

CTA: Primary enrollment CTA

Tuesday - Educational/Nurture Focus:

Messaging Pillar: Practical Learning

Target: Engaged subscribers (recent openers)

Subject Line: Choose from "Practical Learning" variations

Body: Industry insights + professional development

CTA: Convenience-focused CTA

Wednesday - Value/Promotional Focus:

Messaging Pillar: Exceptional Value

Target: Price-conscious segments

Subject Line: Choose from "Exceptional Value" variations

Body: Cost comparison + value proposition

CTA: Value-focused CTA

Thursday - Deadline/Urgency Focus:

Messaging Pillar: Urgency & Compliance

Target: Procrastinators + deadline-sensitive

Subject Line: Choose from "Urgency" variations

Body: Deadline pressure + risk mitigation

CTA: Urgency CTA

Friday - Convenience/Lifestyle Focus:

Messaging Pillar: Ultimate Convenience

Target: Busy professionals

Subject Line: Choose from "Convenience" variations

Body: Flexibility + mobile learning

CTA: Convenience CTA

Audience Segmentation Application

When Emailing Property Managers:

Start with: "As a property manager, your time is precious..."

Emphasize: Time constraints, practical applications

Use CTAs: "Study around tenant calls and inspections"

Include: PM-specific testimonials and examples

When Emailing Real Estate Agents:

Start with: "Between client meetings and weekend open houses..."

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