Content Creation

Andrey Petrushko

Last edited 61 days ago by Andrey Petrushko.

Primary Value Proposition

Core Message

Complete Your WA Elective CPD - No Exams Required

Supporting Statement

The stress-free way to complete your elective CPD requirements

Complete Offer

7.5 CPD Points

$249 Total Investment

Online Training

Instant Certificates

DMIRS Approved

Study at Your Own Pace

Mobile Friendly

Bonus: Instructions on how to get 3 Mandatory points

IMPLEMENTATION GUIDE

Step 1: Set Up Your Content Creation Workflow

Create Your Content Brief Template:

For every email/campaign you create, start with:

Target Audience: Property Managers/Agents/Geographic segment

Campaign Goal: Nurture/Promote/Deadline/Re-engage

Key Message: Choose 1-2 messaging pillars from the guide

CTA Type: Select from the CTA variations

Quick Reference Method:

Keep the guide open in a separate window when writing

Bookmark specific sections you use most often

Copy/paste relevant messaging elements into your drafts

⁠

Step 2: Apply to Your Email Marketing Campaigns

For Welcome Email Series (New Subscribers):

Email 1 - Introduction:

Subject Line: (From guide) "Finally - CPD without the exam stress"

Body: Use "No Exam Stress" messaging pillar:

- "Focus on learning practical skills, not test anxiety"

- "No exams or assessments required"

- "Learn without pressure"

CTA: "Get Exam-Free Elective Training - $249"

Email 2 - Value Demonstration:

Subject Line: (From guide) "Save $200+ on your elective CPD"

Body: Use "Exceptional Value" messaging pillar:

- "$249 for 7.5 points vs $350-700 elsewhere"

- "Save $101-451 compared to other providers"

- "Quality training at a fair price"

For Deadline Reminder Campaigns:

30 Days Before Deadline:

Subject Line: (From guide) "Don't leave your CPD to the last minute"

Body: Use "Urgency & Compliance" messaging:

- "CPD year ends December 31, 2025"

- "Remove deadline pressure by starting early"

- "Immediate access means no delays"

CTA: "Avoid Deadline Stress - Begin Now"

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