Intention
Launch a simple AI tool and have fun exploring new tech and ways of open async collaboration.
Problem
For a Product Marketer who wants to test different value propositions using Facebook ads, additional effort is needed to write ad copy and create ad images for their Facebook campaign.
Solution
Provide different ad versions to the User automatically, after they input:
Product name and description Value propositions to test
Focus on Facebook ads format, where each ad has a Headline, Main Text, Description (often not shown), CTA text (chosen from a set of defaults), and an image.
We can use ChatGPT and DALL·E to generate different ad versions.
Team
Jeff: Build a prototype using using no-code tools and OpenAI APIs. Help with design where needed.
Aleks: Provide and test use cases. Document and share the process publicly. Help with tech where needed.
Daria: Creatives, design, marketing insights.
Execution
User Flow (updated Nov 3)
Visit the website and see a simple landing page, pitching the app/solution for generating Facebook ad ideas, with input fields displayed immediately on the page Enter information to give context for generating ads. Input fields: Product name: (e.g. Fooddoggo) Describe your product. (Mention unique selling points, e.g. Organic, nutrient-dense god food, sourced from local ingredients.) Describe the customer you’re targeting (Mention details, e.g. Sustainability and health conscious dog owners in Austin, Texas.) Value proposition (What might customers want to achieve with your product? e.g. Keep their dog healthy and brag to their friends.) View the generated ad(s), 1-3 by default Click “Refresh / Generate more” to generate new ideas
Thoughts / Suggestions:
Reduce critical path: Assume user KNOWS the value proposition they want to target. (If they need suggestions, we can enable later as an add-on feature.) Reduce API load: Assume the user has images of their product already. (IF they also want an image generated, ad as an add-on feature later - potentially behind a paywall)
User Persona
Product Marketer: Need to write ad copy and create ad images for their Facebook campaign to test value propositions and effectively promote and sell their products.
User Stories
// TBD
Progress / Screenshots
Prototype
Discussions, Open Questions, TODOs
October 28, 2023
Decisions
What is the scope of design? → Focus on very simple page first, that works, and looks alright. Shall we propose value propositions? (WINNER) User KNOWS value propositions they want to test User doesn’t know about the value propositions they want to test, so they need suggestions How will we protect ourselves from scammers? (TBD) TODO
Optimize prompts until we’re happy with the outputs Tweak prompts and test results Add “main text” to ad results Add description to ad results Research best practices (also find examples) and test results Add structure for to follow the critical path Add copy to the page to explain what the tool is doing (later) Display multiple versions of images/copy Design the 1-page app based on the current prototype
Name Brainstorming
Instant ads - , instantads.xyz... MVP Ad Generator - , , ... Value Proposition Ad Generator ADGI (Ad General Intelligence) - and others available
Backburner Items
Option for a video instead of image Option for text over image
Resources
Drafts / Unsorted
Testing GPT, Dec 11
Images use branded images like Facebook logo! 🚨 Good copy. Images are not bad also. Perhaps better if they were a bit simpler? Testing GPT, Dec 8
Test #1
Product name: Smoothie
Description: A web3 digital sticker profile, where users can showcase interests via NFT stickers on our digital canvas. Users can print physical QR stickers to showcase on their gadgets.
Audience: People who love putting stickers on their laptops
Value prop: Share interests with other people, online and in the real world Testing, Nov 3
LaptopFriendly / venue owners LaptopFriendly / freelancers LaptopFriendly / business people Audience: People who love putting stickers on their laptops Description: A web3 digital sticker profile, where users can showcase interests via NFT stickers on our digital canvas. Users can print physical QR stickers to showcase on their gadgets. Value prop: Share interests with other people, online and in the real world Ad Result #1: "Join Our Sticker-Loving Community! Connect, Share, and Meet Up to Celebrate Your Passion for Unique Laptop Flair. Click Here to Stick with Us!" Ad Result #2: Join Our Sticker Enthusiast Community Now! Smoothie / conference attendees Conference directory app / conference attendees Conference directory app / conference hosts Description: A simple page to show your friends what you’re doing in life right now. Updated once a month. Value prop #1: Stay in the loop with friends Ad Result: "Join Now to Connect with Tech Enthusiasts" Value prop #2: Keep on top of important life events of their friends, without being overwhelmed by social media like Twitter or Instagram updates. Ad Result #2: "Stay Connected, Stay Informed. Tap into the world of friends minus the noise. Click here to simplify your digital social life now!" Now page / conference attendees Cat food / cat owners in Istanbul Cat food / tourists in Istanbul Audience: Tourists in Istanbul who love cats Product name: Catbul Delux Product description: Healthy and sustainably produced cat food 1. Provides premium quality cat food that promotes the health and well-being of cats 2. Made from sustainable and locally sourced ingredients, ensuring a low carbon footprint 3. Supports the local cat population by donating a portion of profits to cat shelters and rescue organizations 4. Convenient packaging that is travel-friendly, perfect for tourists on the go 5. Provides a unique cultural experience by showcasing traditional Turkish flavors in cat food 6. Ensures peace of mind for cat owners by offering a transparent and traceable supply chain 7. Offers a variety of flavors and specialized formulas to cater to different dietary needs of cats 8. Supports small, local businesses by partnering with independent cat food producers in Istanbul Cat food / Zuzalu conference attendees in Istanbul Audience: Zuzalu conference attendees in Istanbul Product name: zkCat Delux Product description: Zero-knowledge food for your cat that will always keep your pet secure from security attacks Provide peace of mind knowing that your cat is protected from security attacks Zero-knowledge formulation ensures the highest level of privacy and security for your cat's food Specially designed for your cat's unique nutritional needs, promoting optimal health Premium quality ingredients sourced from trusted suppliers Convenient and easy to feed, saving you time and effort Support sustainability with eco-friendly packaging Trusted and recommended by veterinarians for a happy and healthy cat "Secure Your Cat's Safety Now!" "Secure your cat's food safety now towards the highest level of privacy! Zuzalu conference attendees in Istanbul, don't miss out on our zero-knowledge formulation. Click here to start safeguarding your pet's nutrition today!"
Thoughts:
Reduce critical path: User should input ONE value proposition. Reduce API load: Output without images (add behind paywall?)
ADGI (Ad General Intelligence)
