Explore

ADGI (Ad General Intelligence)

Intention

Launch a simple AI tool and have fun exploring new tech and ways of open async collaboration.

Problem

For a Product Marketer who wants to test different value propositions using Facebook ads, additional effort is needed to write ad copy and create ad images for their Facebook campaign.

Example use case:

Aleks testing his Value Proposition MVP with Facebook ads⁠

⁠

Solution

Provide different ad versions to the User automatically, after they input:

Product name and description

Target audience

Value propositions to test

Focus on Facebook ads format, where each ad has a Headline, Main Text, Description (often not shown), CTA text (chosen from a set of defaults), and an image.

We can use ChatGPT and DALL·E to generate different ad versions.

Team

Jeff: Build a prototype using using no-code tools and OpenAI APIs. Help with design where needed.

Aleks: Provide and test use cases. Document and share the process publicly. Help with tech where needed.

Daria: Creatives, design, marketing insights.

Execution

User Flow (updated Nov 3)

Visit the website and see a simple landing page, pitching the app/solution for generating Facebook ad ideas, with input fields displayed immediately on the page

Enter information to give context for generating ads. Input fields:

Product name: (e.g. Fooddoggo)

Describe your product. (Mention unique selling points, e.g. Organic, nutrient-dense god food, sourced from local ingredients.)

Describe the customer you’re targeting (Mention details, e.g. Sustainability and health conscious dog owners in Austin, Texas.)

Value proposition (What might customers want to achieve with your product? e.g. Keep their dog healthy and brag to their friends.)

Click “Generate Ad”

View the generated ad(s), 1-3 by default

Click “Refresh / Generate more” to generate new ideas

Thoughts / Suggestions:

Reduce critical path: Assume user KNOWS the value proposition they want to target. (If they need suggestions, we can enable later as an add-on feature.)

Reduce API load: Assume the user has images of their product already. (IF they also want an image generated, ad as an add-on feature later - potentially behind a paywall)

User Persona

Product Marketer: Need to write ad copy and create ad images for their Facebook campaign to test value propositions and effectively promote and sell their products.

User Stories

// TBD

Progress / Screenshots

⁠

⁠

Prototype

⁠

https://ad-generator-52069.bubbleapps.io/version-test⁠

⁠

Milestones

Milestones

Milestone

Details

Done

Kickstart and see what’s possible

Open

000

100

Define the backend/API flow

Open

000

100

Organize ourselves and publish progress (try Coda)

Open

000

100

Iterate on the prototype until we’re happy with the outputs

Open

000

Build end-to-end user flow (MVP version)

Open

000

Allow end-to-end user flow in a clickable form for the end user

Open

000

Design and build landing page and user pages

Open

000

Test and polish

Open

000

Launch

Open

000

Track visits, get feedback and improve

Open

000

There are no rows in this table

⁠

Discussions, Open Questions, TODOs

October 28, 2023

Decisions

What is the scope of design? → Focus on very simple page first, that works, and looks alright.

Shall we propose value propositions?

Two flows

(WINNER) User KNOWS value propositions they want to test

User doesn’t know about the value propositions they want to test, so they need suggestions

How will we protect ourselves from scammers? (TBD)

TODO

Optimize prompts until we’re happy with the outputs

@Jeff Buzulencia⁠

Tweak prompts and test results

@Jeff Buzulencia⁠

Add “main text” to ad results

@Jeff Buzulencia⁠

Add description to ad results

@Jeff Buzulencia⁠

Research best practices (also find examples) and test results

@Aleksandar Abu Samra⁠

Add structure for to follow the critical path

@Aleksandar Abu Samra⁠

Add copy to the page to explain what the tool is doing

@Daria Ridjosic⁠

@Aleksandar Abu Samra⁠

(later) Display multiple versions of images/copy

@Jeff Buzulencia⁠

Design the 1-page app based on the current prototype

Name Brainstorming

AI Ad Creator -

aiadcreator.pro⁠

⁠

InstAd

Instant ads -

instantads.click⁠

, instantads.xyz...

Instant Value Prop

Value Prop

Value Prop Tool

MVP Ad Generator -

MVPAdGen.com⁠

mvpads.xyz⁠

mvpads.pro⁠

...

Value Proposition Butler

Value Prop Butler

Value Proposition Ad Generator

Value Proposition Bot

ADGI (Ad General Intelligence) -

adgi.app⁠

and others available

Backburner Items

Multi-language

Option for a video instead of image

Option for text over image

Resources

How to prompt:

https://www.youtube.com/watch?v=Gidc185wnEA⁠

⁠

Drafts / Unsorted

Testing GPT, Dec 11

LaptopFriendly:

MyNow:

https://chat.openai.com/share/536a14f1-c630-453d-80e8-075e3f7dd5c3⁠

⁠

Copywriting is not bad!

Images use branded images like Facebook logo! 🚨

Smoothie:

https://chat.openai.com/share/405ad33e-1316-44d8-9420-b643dcb90b61⁠

⁠

Good copy. Images are not bad also. Perhaps better if they were a bit simpler?

Testing GPT, Dec 8

⁠

https://chat.openai.com/g/g-vbGoN9Uyd-adgi⁠

⁠

Test #1 Product name: Smoothie Description: A web3 digital sticker profile, where users can showcase interests via NFT stickers on our digital canvas. Users can print physical QR stickers to showcase on their gadgets. Audience: People who love putting stickers on their laptops Value prop: Share interests with other people, online and in the real world

Testing, Nov 3

LaptopFriendly / venue owners

LaptopFriendly / nomads

LaptopFriendly / freelancers

LaptopFriendly / business people

Smoothie / sticker users

Audience: People who love putting stickers on their laptops

Product name: Smoothie

Description: A web3 digital sticker profile, where users can showcase interests via NFT stickers on our digital canvas. Users can print physical QR stickers to showcase on their gadgets.

Value prop: Share interests with other people, online and in the real world

Ad Result #1: "Join Our Sticker-Loving Community! Connect, Share, and Meet Up to Celebrate Your Passion for Unique Laptop Flair. Click Here to Stick with Us!"

Ad Result #2: Join Our Sticker Enthusiast Community Now!

Smoothie / conference attendees

Conference directory app / conference attendees

Conference directory app / conference hosts

Now page / techies

Audience: People in tech

Product name: MyNow

Description: A simple page to show your friends what you’re doing in life right now. Updated once a month.

Value prop #1: Stay in the loop with friends

Ad Result: "Join Now to Connect with Tech Enthusiasts"

Value prop #2: Keep on top of important life events of their friends, without being overwhelmed by social media like Twitter or Instagram updates.

Ad Result #2: "Stay Connected, Stay Informed. Tap into the world of friends minus the noise. Click here to simplify your digital social life now!"

Now page / non-techies

Now page / conference attendees

Cat food / cat owners in Istanbul

Cat food / tourists in Istanbul

Audience: Tourists in Istanbul who love cats

Product name: Catbul Delux

Product description: Healthy and sustainably produced cat food

Results:

Value props:

1. Provides premium quality cat food that promotes the health and well-being of cats

2. Made from sustainable and locally sourced ingredients, ensuring a low carbon footprint

3. Supports the local cat population by donating a portion of profits to cat shelters and rescue organizations

4. Convenient packaging that is travel-friendly, perfect for tourists on the go

5. Provides a unique cultural experience by showcasing traditional Turkish flavors in cat food

6. Ensures peace of mind for cat owners by offering a transparent and traceable supply chain

7. Offers a variety of flavors and specialized formulas to cater to different dietary needs of cats

8. Supports small, local businesses by partnering with independent cat food producers in Istanbul

Cat food / Zuzalu conference attendees in Istanbul

Audience: Zuzalu conference attendees in Istanbul

Product name: zkCat Delux

Product description: Zero-knowledge food for your cat that will always keep your pet secure from security attacks

Results:

Value props:

Provide peace of mind knowing that your cat is protected from security attacks

Zero-knowledge formulation ensures the highest level of privacy and security for your cat's food

Specially designed for your cat's unique nutritional needs, promoting optimal health

Premium quality ingredients sourced from trusted suppliers

Convenient and easy to feed, saving you time and effort

Support sustainability with eco-friendly packaging

Trusted and recommended by veterinarians for a happy and healthy cat

Ads:

Checked (1)

"Secure Your Cat's Safety Now!"

Checked (ALL)

Error due to server

Checked (1-2)

"Secure your cat's food safety now towards the highest level of privacy! Zuzalu conference attendees in Istanbul, don't miss out on our zero-knowledge formulation. Click here to start safeguarding your pet's nutrition today!"

Thoughts:

Reduce critical path: User should input ONE value proposition.

Reduce API load: Output without images (add behind paywall?)

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