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Brett Carrington Coaching - Redefined.
Converting Inactive Facebook Leads & Scaling Business Growth.
🚀 Main Issue: 6,000+ Facebook Leads Inactive & Need for Higher Conversions.
Business has a large, untapped audience of over 6,000 inactive leads in the Facebook group while Instagram is currently generating strong engagement and leads.
Phase 1: Optimised Sales Funnel for Higher Conversions.
✅ A Pre- Tested Sales Funnel designed like shown above to increase conversions and improve sales process. The key components include :
Comments
Avoid building websites for coaching businesses.
I will forward you a VSL template just remind me.
Phase 2: Building a solid Paid Media Ads Infrastructure.
✅ Integrating Facebook Pixel to your Sales Funnel to your Landing page and the Calendar page. This will allow you to track your Meta ads 10X better, Helps Meta optimise your Ads placement higher and Optimises Ads retargeting campaigns (Traffic that bounced without buying or booking in the calendar).
✅ Integrating Conversion API data from GHL CRM system to META - the meta conversion API on GHL CRM will help recognise qualified data (Won/Closed) and send the data back to Meta ads manager to find more leads similar to the qualified ones.
Impact - Helps you save at-least 20% in ads budget and better optimise ads.
Avoid spending $$$ on boosting posts, very ineffective plus no proper data tracking.
✅ Expected Impact:
Examples of Top Tier Sales Funnels -
Above are AB tested Sales Funnels - Streamlines the sales and opt-in process very well. Potential Prospect journey is seamless.
Clear Title —-→ VSL (A video sales letter) —→CTA—> Testimonials (Proof)—→ CTA——→ Irresistible Offer (Main offer 24 Weeks (4 weeks FREE) —→ Other Offers (Weekly Plans) ——→ CTA—→ More Proof (Transformation Pics) ——→ CTA ——→ FAQ.
Integrate an Appointment Setter BOT into the sales funnel as an option.
Phase 3: Automation to Messenger.
✅ Integrate a general enquiry bot and a booking assistant to your messenger just like the Virtual Assistant you currently have on instagram. GHL has very Powerful bots and Conversation AI features compared to ManyChat plus worth compared to the subscription price of both systems. Collect data such as E-mail and Contact numbers (The most important asset to a business).
Phase 4: Nurturing and Paid Media.
✅ Once the Ads Infrastructure is set-up to properly track the traffic and Collecting as much as e-mails possible - Start running nurturing campaigns.
So weekly Lives you Run on Instagram - multi stream it to Facebook page and FB account the same time and then publish the recorded version on the community page.
Phase 5: Community Platform.
Community is currently spread across Facebook, Instagram, and Trainerize, which creates friction and lowers engagement. Instead, we propose migrating to a community platform like SKOOL/ Circle IO/ Discord etc —an already optimised platform.
Personally a fan of SKOOL.
✅ Why Skool?
✅ Skool Community Migration Plan:
✅ Expected Impact:
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Bring Community to one optimised platform, so its easy to nurture and upsell later.
Why not Facebook Community ?
Few things to Optimise.
Use a Link Shortener like Bitly to optimise and shorten the jotform link. (Avoid using RAW links).
The Jotform takes the user opting in to a sign-in portal - this is so much resistance/ too many steps for a direct Call to action button , need to optimise and cut the steps.
Important - Usually for a person to get sold you need to hit them between 7-8 touch points.. This is why driving your traffic (Ads traffic, IG traffic, Facebook traffic, Community) to a Sales Funnel is Ideal and 10X effective. Especially for CTA for paid ads, it's always better to direct ads traffic to a sales funnel so you can track their behaviour and data for future retargeting campaigns.
Touch points on a Sales Funnel :
I would suggest adding a SMS bot for coaching enquiries and add it on your Bio - very effective coz most people think Bigger accounts like over 20K followers that they miss out on DMs, so we give more options to people to sign up.
A DM automation on your Bio with a FREE offer would be a fantastic option too - This gets directed to your community platform this way we integrate Meta Pixel to the community platform also so when a person opts in through this Automation - their accounts gets tracked so you can retarget ads back at them if they bounce.
Here - I have set this automation to a 7 Free Day free trial to the skool community and skool is integrated with Facebook pixels to track data for retargeting ads.
Above are just options bro regardless your IG account is Highly Optimised, especially the bio and first 3 Pinned Posts is Great.
🏆 KEY TAKEAWAYS - TO CONVERT DEAD/COLD FB LEADS TO WARM LEADS
($$$$ so much spent, No proper CTA, no proper sales system, No proper offer, no proof, just fancy looking, very poor traffic over the 2 years) etc etc.
Additional information
🔋 SET- UP FEE
Also introducing a set-up fee will help you achieve your breakeven very early - hence will give you more leverage to run ads/ Paid media. Usually marketings and paid media accounts to 25-35% of a revenue (costs).
Just assuming - running ads/ Paid media
CAC (Customer Acq. Cost) - comes to about 90-120$
Tech Costs - Apps / Subscriptions - comes to about 30-40$/ month / user
Marketing and other Costs - 100$
Thats a cost of 260 USD / 400 AUD therefore to breakeven the from one client it takes 4-5 weeks of coaching time.
Introducing a set up fee between 299-350 AUD - helps you reduce the time to taken to achieve breakeven to less than a week.
The most important metrics to a subscription based business is CAC / LTV Ratio
How much you spend to get one client and on average how long the client keeps you paying.
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