Yum is a brand that believes in the importance of adventure and activity in life. We believe that everyone deserves to take a break from their daily routine and get out into the world to experience new things.
Values
Adventure: We want to inspire people to go on adventures and try new things.
Activity: We believe that physical activity is important for mental and physical health.
Memories: We believe that life is a collection of memories, and we want to help people create amazing memories.
Brand mission
Yum is on a mission to help people escape their daily routine and create amazing memories because we believe in a world where everyone has the opportunity to experience joy and delight
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