Personalized Follow-Up Message (B)

Overview

This experiment aims to enhance borrower satisfaction and engagement by sending personalized follow-up messages containing a link to an interactive inspection report after each inspection. This personalized touchpoint aims to make borrowers feel valued and acknowledged, fostering higher levels of satisfaction and loyalty.

The experiment is triggered by the completion of each inspection, prompting the system to automatically send a tailored text message from the inspector to the borrower. This message will not only provide a direct link to the interactive report, allowing easy access to inspection details, but also encourage the borrower to share their feedback.

By analyzing the engagement through responses on open phone rates can be translated into valuable insights about borrower satisfaction levels and the effectiveness of personalized communication. This data can then be used to refine communication strategies and enhance the overall customer experience.

Project Requirements

Are there tech assets that are required?

Are there creative assets that are required?

Is there copy or script assets required?

Is team training required?

Is there any third party software subscriptions?

Is there information required from customers?

Key Performance Indicators

How do we track the impact of the experiment?

Where is the data going to be stored?

What quantitative data are we tracking for this experiment?

What qualitative data are we tracking for this experiment?

How will the metrics be presented?

📅 Time to implement

- Weeks

⚖️ Sample Size

-

💸 Budget

$ -

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