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Inspection service providers for case study

🚧 Onsite Inspection (Standard)

Land Gorilla

Summary

SAAS ecosystem of construction loan management software and services, recently branched out to inspections as well. They have a network of vetted inspectors (GC's or certified by InterNACHI, etc.) for onsite inspections and a separate team that specializes in remote inspections, who are trained internally to provide % complete.

Pricing

Subscriber Prices:

Remote Inspection: $95

Onsite Inspection: $150

Inspections-Only Prices:

Onsite SFR 1-4: $175 + $50/unit

Remote SFR 1-4: $150 + $50/unit

COMM: Ad-hoc bid per job, "can be expensive, I've seen $1,000 jobs"

SWOT Analysis

Strengths

Onsite inspection SLA: Assigned and doing outreach to schedule within 1.5 hours of order placement. QC and delivery within 4 hours of completion.

Remote SLA: Scheduled within 4 hours, QC and delivery within 4 hours of completion.

Weaknesses

No apparent move towards AI.

Opportunities

Would be a good target for sale if we develop something that fills a gap or need for them.

Threats

Direct competition. Performs app-less, remote inspections and provides % complete estimates while also having the rest of the LandGorilla ecosystem.

General Notes

None

🎦 Virtual Inspection (Standard)

24H Inspections

SiteWire

Summary

SiteWire offers a suite of digital marketing services focused on creating impactful customer experiences through integrated campaigns, with a particular emphasis on property technology and real estate markets.

Pricing

Custom pricing based on the scope and scale of the marketing campaign.

SWOT Analysis

Strengths

Expertise in digital marketing tailored for real estate and property technology companies.

Strong track record of delivering ROI-positive campaigns.

Ability to integrate various digital marketing channels for a cohesive strategy.

Weaknesses

High costs associated with their services could be a barrier for smaller companies.

Dependence on digital ad platforms, which may have variable performance and costs.

Opportunities

Expansion into new markets beyond real estate.

Development of proprietary technology to enhance their service offerings.

Threats

Competition from larger digital marketing firms with more resources.

Changing digital marketing landscapes and algorithms that could affect campaign performance.

General Notes

Known for their innovative approach to property technology marketing, positioning themselves as a leader in this niche.

Proxy Pics

Summary

An inspection and valuation platform, hybrid model of crowdsourced inspector network and “ProxyPics Direct” virtual inspection via SMS.

Pricing

$100 for Int/Ext photos

$180 for photos + value estimation

$125 Crowdsource draw inspection, $60 Direct draw inspection via app

SWOT Analysis

Strengths

Large range of inspections

Floor plan mapping and 3D modeling

AI Object detection, e.g., vinyl flooring, large island, gas stove

75k users nationwide

Nationwide average turn time 24 hours

API

Weaknesses

Still rely on local labor or a point of contact using the app; do not perform live remote inspections.

Opportunities

Brought Hover.to onto our radar, may be able to partner with them for 3D models of our own.

Threats

Leaning into AI in a similar fashion.

General Notes

None

🚧 Onsite Inspection (Draw)

Trinity

Summary

Traditional inspection company with a large network of certified inspectors.

Pricing

$125 for 1-4 units

$200 for 5+ units

SWOT Analysis

Strengths

Network of certified inspectors.

Weaknesses

Relies on local inspectors; no remote inspection capabilities.

Opportunities

Potential partner for remote inspections.

Threats

Limited to traditional inspections; slow to adopt new technology.

General Notes

None

Inspectify

Summary

"Vertically integrated, appliance-level inspection company" with a network of RE agents (for simple inspections) and professional inspectors (all 1099 contractors).

Pricing

$125 for RE Agent facilitated

$150-200 for certified inspector

$10 to generate a report if you just want to use the app yourself (no subscription, unlimited users)

Algo-based pricing for custom inspection, based on time required

SWOT Analysis

Strengths

Many different inspection options, can mix and match into custom reports.

S/N lookup for appliances, estimate remaining life (available on any report).

Repair cost estimate inspection (typ +24 hours after report delivered) - acknowledge 10-15% variance in cost accuracy.

Complete inspection of unoccupied homes within 48 hours (34-hour average).

Customizable outreach protocol, wait 24-48-72 hours before seeking scheduling assistance, etc.

Customizable reports/inspections.

Weaknesses

Inspection time seems long: 45 minutes for 30-50 photos, full home inspection of 166 photos takes 2-2.5 hours.

Custom reports/inspection templates need to be implemented by a team prior to booking and generally take about 5 business days, depending on how busy they are.

Opportunities

No remote live inspection - could be a partner.

No AI analysis for % Complete - another potential merger opportunity.

Threats

Good data enrichment, not clear how hard it would be for them to copy us.

General Notes

Raised $5.7M in 2023, $17.3M total since Nov '21 (had a $150k seed in Aug '20).

CSFI

Summary

Pricing

SWOT Analysis

Strengths

Weaknesses

Opportunities

Threats

General Notes

🎦 Virtual Inspection (Draw)

24H Inspections

SiteWire

Summary

Pricing

Custom pricing based on the scope and scale of the marketing campaign.

SWOT Analysis

Strengths

Expertise in digital marketing tailored for real estate and property technology companies.

Strong track record of delivering ROI-positive campaigns.

Ability to integrate various digital marketing channels for a cohesive strategy.

Weaknesses

High costs associated with their services could be a barrier for smaller companies.

Dependence on digital ad platforms, which may have variable performance and costs.

Opportunities

Expansion into new markets beyond real estate.

Development of proprietary technology to enhance their service offerings.

Threats

Competition from larger digital marketing firms with more resources.

Changing digital marketing landscapes and algorithms that could affect campaign performance.

General Notes

Known for their innovative approach to property technology marketing, positioning themselves as a leader in this niche.

Land Gorilla

Summary

Pricing

Subscriber Prices:

Remote Inspection: $95

Onsite Inspection: $150

Inspections-Only Prices:

Onsite SFR 1-4: $175 + $50/unit

Remote SFR 1-4: $150 + $50/unit

COMM: Ad-hoc bid per job, "can be expensive, I've seen $1,000 jobs"

SWOT Analysis

Strengths

Onsite inspection SLA: Assigned and doing outreach to schedule within 1.5 hours of order placement. QC and delivery within 4 hours of completion.

Remote SLA: Scheduled within 4 hours, QC and delivery within 4 hours of completion.

Weaknesses

No apparent move towards AI.

Opportunities

Would be a good target for sale if we develop something that fills a gap or need for them.

Threats

Direct competition. Performs app-less, remote inspections and provides % complete estimates while also having the rest of the LandGorilla ecosystem.

General Notes

None

⚔️ Competitor List (additional options)

Land Gorilla

Summary

Pricing

Subscriber Prices:

Remote Inspection: $95

Onsite Inspection: $150

Inspections-Only Prices:

Onsite SFR 1-4: $175 + $50/unit

Remote SFR 1-4: $150 + $50/unit

COMM: Ad-hoc bid per job, "can be expensive, I've seen $1,000 jobs"

SWOT Analysis

Strengths

Onsite inspection SLA: Assigned and doing outreach to schedule within 1.5 hours of order placement. QC and delivery within 4 hours of completion.

Remote SLA: Scheduled within 4 hours, QC and delivery within 4 hours of completion.

Weaknesses

No apparent move towards AI.

Opportunities

Would be a good target for sale if we develop something that fills a gap or need for them.

Threats

Direct competition. Performs app-less, remote inspections and provides % complete estimates while also having the rest of the LandGorilla ecosystem.

General Notes

None

iVueit

Summary

“Uber of inspections,” gig economy app with inspectors covering multiple states.

Pricing

$25 exterior only

$50 Exterior + Interior

SWOT Analysis

Strengths

Fully customizable inspection forms.

1.5 days for an inspection turn-around.

Weaknesses

No % Complete capacity as inspectors are lay people.

Inspection quality varies with experience level.

Opportunities

New potential market: branding verification. They could add value to existing services.

Threats

They have a massive network, could be a threat if they optimize.

General Notes

Raised $5.7M in 2023, $17.3M total since Nov '21 (had a $150k seed in Aug '20).

Truepic

Summary

Truepic provides a platform for authenticating photos and videos using secure camera technology to ensure the integrity of images captured.

Pricing

Pricing varies depending on the volume of images and specific use case. Typically, it is offered as a SaaS model with per-image pricing for enterprise clients.

SWOT Analysis

Strengths

Advanced image authentication technology that ensures image integrity.

Partnerships with insurance companies and other industries requiring verified visual documentation.

Strong reputation for preventing fraud through verified media.

Weaknesses

Focused primarily on photo and video authentication, which may limit their market scope.

Higher costs associated with the secure technology could be a barrier for smaller companies.

Opportunities

Expansion into more industries, such as real estate, where visual verification is crucial.

Potential to integrate their technology with other inspection platforms.

Threats

Emerging competitors in the image verification space.

Technological advancements that could render current methods obsolete.

General Notes

Raised $10M in Series A funding in 2018, highlighting strong investor interest in fraud prevention technology.

GetBuilt

Summary

SAAS Draw Request Platform with inspector network for validation.

Pricing

$140 per inspection for all residential 4 units and below.

$200+ for Commercial.

SWOT Analysis

Strengths

SLA of 2 days, order to receipt.

Can select inspectors on the platform.

Weaknesses

Relies on a massive network of professional inspectors, with inconsistent quality.

Opportunities

Inspection agnostic, open to partners - no reason they couldn’t work with us.

Threats

Potentially leaning into AI in a similar fashion.

General Notes

None

Chrptech.com

Summary

Appears to provide image recognition for things like pre-existing water damage.

Pricing

"AI"

SWOT Analysis

Strengths

Unclear what it does.

Weaknesses

App-based self-inspection for home insurance market, aimed at reducing/preventing claims.

Opportunities

No data.

Threats

Solid case study numbers: $3M in "claims prevented" in the first month, 75% inspection cost reduction, 65% claim frequency reduction.

General Notes

Not aimed at PE.

iLookabout

Summary

Inspection and valuation services with a focus on real estate.

Pricing

$150 per inspection.

SWOT Analysis

Strengths

Specializes in real estate inspections.

Weaknesses

Limited to real estate; no expansion into other markets.

Opportunities

Expansion into other types of inspections.

Threats

Competition from more diversified inspection companies.

General Notes

None

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