8. Project Completion Surprise (B/GC)

Overview

This initiative aims to enhance the borrower & GC experience and foster stronger relationships by acknowledging their achievements in a tangible and celebratory manner. Upon successful completion of a construction project, borrowers will receive a surprise gift delivered to the property site, such as a cooler filled with refreshing beverages, or a gift basket accompanied by a personalized congratulatory note from the company.

This gesture not only recognizes the borrower's hard work and dedication but also creates a positive and memorable association with the company. By delivering a thoughtful and unexpected gift, the we hope to foster a deeper sense of appreciation and loyalty among borrowers, ultimately leading to increased engagement and positive word-of-mouth recommendations. This initiative aims to go beyond the transactional nature of the borrower-inspector relationship, establishing a more personal connection that resonates with borrowers and leaves a lasting positive impression.

Project Requirements

Are there tech assets that are required?

Are there creative assets that are required?

Is there copy or script assets required?

Is team training required?

Is there any third party software subscriptions?

Is there information required from customers?

Key Performance Indicators

How do we track the impact of the experiment?

Where is the data going to be stored?

What quantitative data are we tracking for this experiment?

What qualitative data are we tracking for this experiment?

How will the metrics be presented?

📅 Time to implement

- Weeks

⚖️ Sample Size

-

💸 Budget

$ -

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