Overview
This initiative seeks to foster stronger relationships with new lenders by presenting them with a personalized gift after they sign a contract but before placing their first order. The gift selection will be based on information gathered during sales and onboarding calls, aiming to make each gift unique and meaningful.
This gesture of appreciation is expected to create a positive first impression, increase lender satisfaction and loyalty, and potentially incentivize them to place their first order sooner. By making lenders feel valued and appreciated from the outset, the company hopes to enhance engagement and solidify its commitment to building strong relationships with its clients.