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Running Product at Brex
Running Product at Brex
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Performance

High-level company goals that give our team goals context. Expand each quarter and date and start writing meeting notes.

Q2

6.9

Active customers

XXX Customer activations
YYY Card Customers
ZZZ Cash Customers
Strong week overall driven by X and Y
Continuing to see some weakness in conversion from X to Y due to COVID
Overall we remain on track to hit our OKR

[Insert Chart]

Customer spend

XXX spend
Notable changes
+20% in travel
-30% in events
+45% in ads
We’re seeing spend turn around post COVID lows
Overall we remain on track to hit our OKR

[Insert Chart]

Onboarding

X% activation rate
+10% overall site traffic
-10% in conversion to application
+5% from application start to finish
Overall appears like we received a bump in traffic due to X, Y and Z; however, visitors were relatively low quality. Despite increase in traffic, we say a decline in application starts.
However, once started, improvements we made in Q2 continued to show, driving higher conversion through the funnel.
Overall we remain on track to hit our OKR

[Insert Chart]

6.2

Team 1

Up and to the right

Team 2

Up and to the right

Team 3

Up and to the right

Team 4

Up and to the right



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