Coda doc by Frederique Castagnac
Zapier's Market Research Doc
Use this document to outline key elements of the upcoming Market Research and keep the information updated as the project progresses.
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A Market research needs to follow different stage one after the other. List all the questions you’ll try to answer at every stage.

Stage 1 - What do we know about your users?

In this stage you want to gather information about your users/customers

  • Who is using your product today?
  • How do they use your product?
  • Are there any common patterns amongst them?

Stage 2 - What do we know about your market?

In this stage you need to define and collect data about your TAM.

  • What’s the size of your product’s TAM?
  • Which segment (company size, job roles, …) should you address and why?
  • Who’s using and who’s buying softwares in the companies?

Stage 3 - Who is your target audience?

With the work done in stage 1 and 2 you’ll have a better idea of what your ideal audience look like. The goal is to understand:

  • Who is your target audience?
  • How do they buy tech products? What’s their tech budget?
  • How do they work? What problems are they trying to solve?

Meet Frederique Castagnac

marketing specialist at Zapier, and creator of the Market Research Task Tracker.

More docs from Frederique →

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