A Market research needs to follow different stage one after the other. List all the questions you’ll try to answer at every stage.
Stage 1 - What do we know about your users?
In this stage you want to gather information about your users/customers
Stage 2 - What do we know about your market?
In this stage you need to define and collect data about your TAM.
Stage 3 - Who is your target audience?
With the work done in stage 1 and 2 you’ll have a better idea of what your ideal audience look like. The goal is to understand:
marketing specialist at Zapier, and creator of the Market Research Task Tracker.