❤️ Local is part of an experiment we’re running to validate an app idea from one of our clients (a local business owner) before they jump into investing loads of time and money creating, developing and marketing it.
The experiment includes:
1️⃣ A customer-facing, non-code app (created with Carrd)
2️⃣ A business-facing, non-code app created with Coda (this one!)
These days it’s difficult to run a successful local business, as it’s is very difficult to be discovered and find new customers, particularly with multinational chains and internet-based competition often offering much lower costs.
Connecting local businesses will enable:
Create an app-like experience (for both customers and local businesses) that allows us to quickly and cheaply validate:
The non-code app-like experience has been created by leveraging and connecting various online services. This will allow us to track the experiment (which will take place in Platja d’Aro, Costa Brava, during Easter holidays) and facilitate a basic app-like experience using smartphones.
1️⃣ Customer-facing app made with Carrd
The Customer users will access their unique web page via scanning a QR code provided by the Facilitator (our client). The Customer web pages are made using Carrd, all duplicates — only difference is the display of a unique customer code. This web page allows the user to see a list of the businesses and the benefits they offer for going and purchasing something. It also provides links to check and leave a reviews on Google and Facebook for each of the businesses listed.
2️⃣ Business-facing app made with Coda
The experience will be powered by 2 tables: Customer list and Business list, which feeds the Customer List table where everything is tracked. The Facilitator and the Local Businesses participating in the experiment will interact with their own instances of the Customer table. The experiment progress viewed in the Dashboard, which also relies on the Customer List table.
These are the key metrics we will be monitoring on the Dashboard:
With this up-front experiment, our client will be in a better position to decide, based on evidence, if they want to move forward with their idea or move on to something else, without going broke in the process! 💸💸💸
Thank you so much to Jocelyn and Mallika at Coda for all their help and guidance. We are learning a lot 🙏🙏🙏
I am a multi-disciplinary designer, who specialises in creating apps and websites. More than just pixel-pushing and style guides, I help businesses efficiently strategise, create and execute user-centric experiences.
I’ve been helping digital teams to design and build user-centric products and services fo the last seven years. I provide actionable UX research, testing, insights and recommendations through all stages of a product’s lifecycle.