Launching products can feel uniquely painful each time, with a jumble of out-of-date Excel sheets and Google docs and games of telephone around the company. There’s a better way…or at least a Betterment way.
This Product Marketing Template from maker Liz Derby organizes and calms the groundhog-day chaos of launching products. At its center is a feature called Tiers, based on the Pragmatic Marketing Framework, which categorizes launches by priority, and based on that, helps generate marketing playbooks. It also has a place for messaging and content strategy, a calendar view for execution, and a place for Product to flag at-risk features. So Product and Marketing stay on the same page throughout the launch, from kickoff to narrative learnings.
Right and left brain in rare balance, Liz Derby works at the intersection of Marketing and Product. As a maker, Liz embraces complexity but only in the name of simplicity for the end user. Her Betterment Marketing Template contains the most impressive formulas we’ve seen created by a non-Coda employee.