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Case Studies

Pinterest's Pyramid OKRs

How to avoid silos when setting goals at scale.
is a leading social media platform that brings users inspiration with the biggest dataset of ideas ever assembled: over 100 billion recipes, home hacks, style inspiration and other ideas to try. They adopted OKRs — objectives and key results — as a goal setting framework when they were 15 person startup. Now more than 2,000 employees, they were looking to evolve their small team tooling to an enterprise solution.
Google Docs and Google Sheets that were not scaling.
Grew from 15 to 2,000 employees (and many more initiatives).
Employees wanted a more intuitive tool for seeing their own goals, team leads transparency into progress, leadership one place to understand the health of the business.
Coda and Pinterest co-created a Pyramid OKR Tracker to house all OKRs in one place.
Executives, Pillar Leads, Team Leads, and individuals have their own views into the same goals, can track monthly status updates.
Automations — like Slack reminders — to keep things running smoothly.
Pinterest’s EPD org achieved their goals for increasing transparency, efficiency, and stability after rolling out the Pyramid OKR Tracker.

Faster updates and less admin overhead, particularly for Team Leads, means that Pinterest is saving an estimated $92,000 in effort each quarter.

After the success within EPD, this new way of scaling OKRs has spread to other orgs like Marketing, People, and Sales, beginning to unify Pinterest under one OKR framework.

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