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Coinbase's ProductOS

Bringing Product together across launches, requests, and XFN collaboration.
is the leading digital currency platform where users can transact with crypto currencies like Bitcoin and Ethereum. In 2021 alone, they grew rapidly from 1,700 to 4,000 staff with the emergence of crypto as a recognized asset class and their IPO.
Challenge:
Flexible & agile conflicting with structured management tooling: using Google Sheets to run launches, roadmap, planning, and requests; Jira to manage epics and issues.
Massive headcount growth with a need for more structure but wanting to continue to move fast and stay agile.
No out-of-the-box software solutions for their unique workflows.
Solution:
Coda Solutions Architects & Coinbase’s ProductOps team co-created the Product LaunchCal, Rolling Intake, Executive Dashboard docs.
Product launches have structured actions across cross functional teams.
Requests are made between organizations, tracked, and collaborated on.
Dashboards report key metrics to c-suite.
Impact
Coda has become a key part of Coinbase’s operations, helping them scale during hyper growth.
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