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Six real-world OKR examples to use for your team’s goal-setting

Inspiration for successful strategic planning.
> Six real-world OKR examples to use for your team’s goal-setting

The power of OKRs lies in their adaptability. We all have goals, and an OKR is simply a way to state your top priorities and distill them into key results that are measurable and realistic.
An OKR is formula for your success.
Think of OKRs as formulas. Objectives are your goals and intents — the things you aspire to accomplish. Key results are deadline-driven, measurable milestones that tie directly to your goals and intents.
Every organization is different, multi-layered, and nuanced. But, simplicity is key. Your challenge is to convert the mighty ambitions of your team into the “North Star” — the thing that will anchor your company’s long-term success. Here’s a slide from the discussion on OKRs:
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Put together, your OKR will look something like this:
Objective: Put your significant, action-oriented goal here.
Key results:
How will you follow your company’s “North Star?”
Specific, time-sensitive, and measurable.
Keep it to one-line.
OKR rules for success.
Once you learn how to turn your company’s ambitions into an actionable process, you’ll be on the path to OKR success.
The framework for OKRs has changed very little since John Doerr’s created his original presentation deck after he left Intel in the 1980s. Over the last few decades, he has presented this deck to hundreds of organizations. BMW and Schneider Electric were a few of the companies that found success after implementation of OKRs.
Most recently, Doerr heard stories of :
“Somebody recently told me that at Whole Foods, he noticed Millennial workers checking their OKRs on their mobile phones. That makes sense, because Millennials tend to want to know how their own work figures into the big picture, and they want nearly constant feedback, but without being micromanaged.”
Doerr’s basic OKR hygiene aren’t hard and fast rules. They are however suggestions from Doerr about how to position you and the team for success. Here are a few other things to remember:
Have a maximum of 5 objectives with 4 key results. If a quarter is 12 weeks, it’s unlikely that someone can handle working on 12 objectives. Limiting the number of objectives with clear key results helps move the needle to success.
OKRS from the bottom, up. Too much top-down dictation of objectives makes it difficult to inspire people because they’re being told what to do. Instead, let them tell you what they believe is the best use of their time and talent.
One page is best. When this slide was written, it was in the era of printing. Thankfully, tools like Coda provide you a way to get all of these OKRs into one table with visibility for your team and company.
OKRs are not a performance evaluation tool. OKRs should not be an element of any evaluation program. However, from an individual reflection standpoint, these OKRs do show your most dramatic results and the work you accomplished can summarize contributions and impact to the company.
Six real-world OKR examples you can try.
Writing OKRs can be easier with a reference point. Below you’ll find six realistic OKR examples that you can use as goal-setting inspiration. We’ve included a number of objectives from a range of business functions including corporate, customer success, engineering, marketing, product, and sales.
Company OKR examples.
Business objective: Launch a new product.
Key results:
Achieve target of 80% customers using app within 1 month of launch.
Hit 60% retention rate for subscribers.
Achieve ARPDAU > $.15.

Business objective: Grow our customer base.
Key results:
Increase new customers by 25%.
Increase NPS score to >98%.
Reduce churn to <5%.

Business objective: Establish a sustainable growth motion.
Key results:
Reduce churn to less than 2% monthly.
Hire 5 new sales team members.
Hit target of $35 million new ARR.
Product OKR examples.
Business objective: Deliver new iOS app.
Key results:
Finish MVP by August 1st.
Complete beta testing by September 1st.
Publish in App Store by October 1st.

Business objective: Run better team meetings.
Key results:
Send pre-reads the day before every meeting.
100% of meetings end on time.
Team sentiment increases to 100%.

Business objective: Turn customers into advocates.
Key results:
Increase referral code usage by 25%.
Increase social media engagement by 50%.
Increase positive app reviews by 50%.
Marketing OKR examples.
Business objective: Build relationships with existing social media influencers.
Key results:
Draft briefs for 5 potential promotional campaigns.
Reach out to at least 5 influencers each week.
Repackage micro-content for at least 10 blog posts.

Business objective: Increase content on the first page of Google SERP.
Key results:
Conduct SEO audit by August 1st.
Audit existing blog posts with SEO tool and optimize.
Build alt text and title system for images.

Business objective: Increase blog impressions by 50%.
Key results:
Add subscribe CTA to >50% of blog posts by August 1st.
2x blog coverage on social media.
Sales OKR examples.
Business objective: Break revenue records.
Key results:
Increase quarterly profit by 15%.
Increase quarterly revenue by 20%.
Increase app subscriptions by 65%.

Business objective: Decrease sales lifecycle.
Key results:
Reduce sales cycle from 90 to 75 days.
Conduct 150 new sales calls.

Business objective: Create an effective sales team.
Key results:
Hire 3 new sales leads.
Hire 2 new sales executives.
Increase qualified sales leads by 30%.
Customer success OKR examples.
Business objective: Improve customer support.
Key results:
Launch a new live chat program by August 1st.
Increase NPS score to >98%.
Reduce response time to <4 hours.

Business objective: Create an effective customer success team.
Key results:
Hire 3 customer support leads.
Hire 2 community managers.
Implement customer success team onboarding program focused on customer experience.
Engineering OKR examples.
Business objective: Build an effective engineering team.
Key results:
Establish new referral program by August 1st.
Hire 5 senior full stack engineers by end of quarter.
2x the onsite-to-hire ratio.

Business objective: Deliver new iOS app.
Key results:
Contribute 7 story points.
Design beta program by end of August.
Migrate data by end of September.

Business objective: Increase development speed.
Key results:
Reduce the number of bugs per feature by 10%.
Reduce review time by 25%.
Increase sprint velocity points by 5%.

No matter what the goals, we hope these real-life business examples help point your team in the right direction.
You may also like these OKRs resources:

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