Write down the ideal website you want to become. One that you think about "that's us in the future".
Write down the 25 keywords you'd like to start with. Writing them down doesn't mean we will work on it, it just gives us a heads up into what you want to achieve.
Example: My target is 40 year old retired aunties that travel around the US and Mexico wanting to experience the best of food, things to do and places to visit.