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Primary Domain & HTTPSMinification (HTML/CSS/JS)Set Global canonical URLSitemap and Robots.txtLLMs.txt (AEO Standard)Accessibility Audit (WCAG)
JSON-LD Schema (Nested)Answer-First FormattingVisible “Last Updated” date Question-Based HeadingsSummary Snippets & TOCReadability (Flesh Score)
Author Bios & Social Links“About” Page Trust SignalsClaim Knowledge PanelsCitation Audit
Core Web Vitals (LCP, CLS)Image OptimizationMobile Responsiveness
Google Search Console (GSC)AI & Brand Mention TrackingSentiment Analysis
1. Technical Foundation (The Backbone)
Why: Canonicalization prevents duplicate content; HTTPS is a core trust signal.
Check: Hosting → Custom Domains Ensure one domain is set as “Make Default”. Verify http redirects to https.
Why: Reduce payload for faster parsing by bots and browsers.
Check: Hosting → Advanced Publishing
Toggle all Minify options on
Why: Prevents duplicate content issues from parameters or tracking codes.
Check: Site Settings → SEO → Global Canonical Tag URL. Enter base URL.
Why: Guides crawlers to content and manages crawl budget.
Check: verify sitemap.xml and robots.txt load correctly on the root domain.
User-agent:*
Disallow:
Why: Help AI agents find key routes without parsing complex HTML.
Check: Create a text file listing key routes (Home, Blog, Pricing) and host/redirect to yoursite.com/llms.txt.
Why: AI models favor accessible content; high correlation between accessibility and parsability.
Check: Run an audit for ARIA labels, contrast, and semantic HTML.
2. Content Structure (The Answers)
Format content so it is easily ingested and summarized by AI.
Why: The #1 factor for AEO. Contextualizes relationships. (e.g., Organization) → Article → Author).
Check: Validate “Organization”, “Article”, “FAQPage”, schema using Rich Results Test.
Why: AI prioritizes immediate answers.
Check: Ensure the first paragraph following an H1 directly answers user intent/questin.
Why: Freshness is a key signal for LLMs (95% of ChagGPT citations are <1 year old).
Check: Display “Last updated. [Date]” clearly on articles and guides.
Why: Mirrors natural language queries.
Check: Rephrase “Benefits” H2s to “What are the benefits of X?”.
Why: Helps bots quickly parse structure and extract key takeaways.
Check: Add a “Key Takeaways” callout at the top and a Table of Contents for long pages.
Why: Simple language is easier for module sot process and confidentally cite.
Check: Aim for a Flesch Reading Ease score of 60-80+.
3. Authority & Trust (The Creadibility)
Establish E-E-A-T signals to become a trusted source.
Why: Connects content to real human expertise [E-E-A-T]
Check: Ensure blog posts have author bios linking ot LinkedIn/Twitter profiles
Why: Validates the “Organization” entity.
Check: Include physical address, contact info, and team details on the About page.
Why: Controls how the brand entity is understood by the Knowledge Graph.
Check: Verify brand presence on Google, Wikipedia, or Crunchbase.
Why: AI hallucinates less when content cites reliable sources.
Check: Ensure claims are backed by outbound links to authoritative domains.
4. Performance & Visuals
Why: UX signals affect rankings; sped aids crawl efficiency.
Why: Visual search is growing; speed impact.
Check: Serve WebP/AVIF; ensure descriptive Alt Text for every image.
Why: Mobile-first indexing.
Check: Manual review on actual devices for tap targets and layout shifts.
5. Measurement (The Loop)
Why: Baseline visibility data.
Check: Verify ownership and submit sitemap.
Why: “Share of Voice” in AI is the new ranking.
Check: Manually query top keywords in ChagGPT/Perplexity to see if/how you are cited.
Why: AI summaries include qualitative judgments.
Check: Review context of brand mentions-are they positive, neutral, or negative?
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