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Cold Outreach Copy
Agency Event - Sep 2024
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Plans

Monthly reports



⁠
Partnership Report July 2024
Report
​
2
Goal
KPI
New
Total
Agency Partners
10
6
21
Co-marketing Partners
5
6
35
⁠

Agency Partnership
Column 1
June 2024
July 2024
August 2024
1
Total Partners
15
21
​
2
New Partners
3
6
​
3
Total MRR
3,585
3,709
​
4
New MRR
240
124
​
5
Total Customers
13
14
​
6
New Customers
1
1
​
There are no rows in this table
⁠
Reflections
Sentence starters
Reflection
What went well...
Kicked off the new outreach to Mailchimp agencies
Improved our onboarding kit for agencies
Set up a new dashboard for tracking partners
Improved outreach emails
What we could do better...
More experiments with faster execution
Work on our IPP and focus only on them
What was unexpected...
Reluctance of Mailchimp agencies to move away
A key lesson for next time...
Change messaging for Mailchimp agencies
Focus on IPP
Provide more benefits to agencies other than the monetary ones
⁠
⁠

Plan for August

Outbound to new agencies - Clutch, Hubspot
Organise an event for agencies
Onboard community and VC partners
Webinar with partners
Activate existing agencies
Create IPP



Partnership Report August 2024
Report
​
2
Goal
KPI
New
Total
Agency Partners
10
1
19
Co-marketing Partners
5
1
35
⁠
Agency Partnership Report
Column 1
June 2024
July 2024
August 2024
1
Total Partners
15
21
19
2
New Partners
3
6
2
3
Total MRR
3,585
5,377
4,398
4
New MRR
240
124
149
5
Total Customers
13
14
11
6
New Customers
1
1
1
There are no rows in this table
⁠

Plan for September

Targetted ABM approach for agencies
Organise event for agencies
Activating partners
Weekly webinar for partners


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