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CalInnovate Toolkit
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CalInnovate Toolkit
CalInnovate Toolkit
Plain language
Plain language standard
Plain language guidance
Plain language resources
Plain language checklist
Web development [DRAFT]
Web publishing overview
Web publishing stacks
Building CA websites
Pantheon gotchas
Benefits recommender technical overview
Plain language
Plain language guidance
This is a proof of concept. See
GitBook
for source of truth - 9/15/2023
Basics
Use the
Hemingway Editor
. Eliminate very-hard-to-read sentences and minimize hard-to-read sentences. Check the reading level every time you edit content.
Use simple words.
Your content still needs to be accurate. Do not sacrifice clarity for simplicity.
Explain jargon when you have to use it. This includes proper nouns and government-centric terms.
Acronyms
When using an acronym, spell out its full name first, followed by the acronym in parentheses. Afterwards, use just the acronym.
If the name only appears once on the page, do not include the acronym.
If an acronym is better known to your audience than the full name (like CDC), use the acronym only. When in doubt, spell out the full name.
Grammar
Tell people what they need to do instead of telling them what happens if they do not do something. It's easier for them to understand.
For example, write
You must apply by February 10
instead of
If you do not apply by February 10, your application will not be accepted
.
One way to avoid this is by removing
double negatives
.
Use
active voice
and strong verbs.
Do not use
hidden verbs
.
Do not use gerunds with
is
or
are
. A gerund is a verb that ends in -ing.
For example: write
He helps
instead of
He is helping
.
Write in present tense.
When using
it
,
this
,
those
, and
these
, double check to make sure it’s clear what the pronoun refers to.
Do not use directional references like
as above
.
Numbers
Write out or abbreviate months in dates instead of using numbers. Some cultures interpret 9/5 as May 9 instead of September 5.
Use numerals instead of spelling out numbers.
Only go to one decimal place. Only use decimals when you need to.
Use commas in numbers over 999. This helps people understand the order of magnitude.
Commas
Use the serial comma (also called the Oxford comma) to reduce confusion. It’s the comma that comes before
and
in a list of 3 or more.
For example:
We brought apples, bananas, and oranges
.
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This is a proof of concept. See GitBook for source of truth - 9/15/2023
Basics
Acronyms
Grammar
Numbers
Commas
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