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POC #1 (9/2023)

Goal

Gauge initial interest in paying with Modern and establish baseline for targeting, messaging and KPIs.

Methodology

Overview

Name
Details
1
Total population
Maximum of ~100 customers that pay with Modern
2
Target segment
Expired customers within 7-10 days of expiration
3
Use case
Reactivate expired customers by letting them defer payment for the month of service in exchange for staying with Fubo for at least three additional months
There are no rows in this table
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Target segment

Focus on FuboTV Pro - $74.99
No more than 7-10 days after expiration
Has not received existing win back campaigns
Previously completed free trial
Previous account in good standing
Previous tenure of 3 months or greater

Design

Clickable prototype
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Ineligible page
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Email campaign

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www.modernwallet.co/fubotv
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image.png
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Data mapping

Attribute
Data source details
Privacy
Sample data
1
First name
Customer provides during Modern enrollment
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Modern
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John
2
Last name
Customer provides during Modern enrollment
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Modern
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Smith
3
Email
Customer provides during Modern enrollment
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Modern
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johnsmith@gmail.com
4
UUID
FuboTV passes to Modern via email campaign
N/A
23cxcsd34545
5
Transaction data
During Modern enrollment, customer opens Plaid-hosted screen and authorizes Plaid to share data with Modern.
See more on Plaid
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Modern accesses up to 24 months of transactions, stores 60 days
If customer is declined, Modern stores data up to 60 days, after which we automatically anonymize the data
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Plaid
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{
"transactions": [{
"account_id": "vokyE5Rn6vHKqDLRXEn5fne7LwbKPLIXGK98d",
"amount": 2307.21,
"iso_currency_code": "USD",
"unofficial_currency_code": null,
"category": [
"Shops",
"Computers and Electronics"
],
"category_id": "19013000",
"check_number": null,
"date": "2017-01-29",
"authorized_date": "2017-01-27",
"location": {
"address": "300 Post St",
"city": "San Francisco",
"region": "CA",
"postal_code": "94108",
},

There are no rows in this table
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Execution

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Launch checklist
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Pricing

Item
Details
Standard price
POC price
1
Activation Fee
One-time fee per active user
10% of payment amount, minimum $5
WAIVED
2
Revenue share
Percent of retained payments within commitment period
10% - 40%
15% maximum, exact price will be optimized during POC
There are no rows in this table
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Results

Objective
Key result
Responsible
Progress
Maximize customer lifetime value
>10% increase in average customer lifetime (months)
​
000
>25% decrease in monthly churn
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000
>25% increase in 30d recovery rate
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000
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FuboTV Tableau dashboard
Open questions
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