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Deck V2

Wonderful: The all-in-one workspace for creative & paid media teams.

Raising $500K Strategic Seed

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1. The Problem: Creative Chaos is Costly

10M+ advertisers on Meta & YouTube

100K+ brands using Klaviyo for lifecycle marketing & email campaigns

AI is automating media buying, making creative execution the #1 performance driver

But creative teams operate in chaos:

Feedback scattered across Slack & email

Assets lost in disorganized folders

Slow, manual ad building and approvals

Bottlenecks delaying campaigns

Email design workflows disconnected from paid creative workflows

⏳ Brands waste hours every week—this costs them money.

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2. The Solution: Wonderful

A workflow-first platform for creative operations across ads & email marketing:

✅ One place for all creative approvals (Paid Ads + Email Designs) ✅ Automated publishing to Meta, YouTube & ESPs (like Klaviyo) ✅ Centralized asset management (Ad & Email creative in one system) ✅ Collaboration tools built for marketing teams

🚀 Teams using Wonderful build & launch ads & email campaigns 50% faster.

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3. Why Now?

Meta & Google are automating media buying → Creative is the only lever left

Email is still a primary revenue driver for brands → But email creative workflows are siloed

Collaboration in marketing is increasing → More teams involved, more inefficiency

Existing solutions are clunky (DAMs, Slack, Asana, and standalone ESPs don’t connect creative execution)

🚀 This shift is inevitable—brands will either streamline or lose.

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4. Market & Competition

$2B+ TAM today — $10B+ future expansion

Target Customers:

10M+ organizations running ads on Meta & YouTube

100K+ brands on Klaviyo → Email-driven businesses that need better workflows

$1T+ in global ad spend → 10-20% allocated to creative production & execution (Statista)

100,000+ high-output marketing teams spending $20K-$50K+ per year on workflow & collaboration tools

🔍 Competitive Positioning:

Table 5

Table 5

Competitor

Weakness

Air (DAM)

Storage-first, not workflow-first

Asana, Notion

Generalist PM tools, not built for creatives

Slack, Email

Fragmented, no automation

There are no rows in this table

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🚀 Wonderful = The only workflow-first platform for creative execution across ads & email.

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5. Business Model & Traction

💰 Simple GTM Pricing

$199/month per account (Unlimited users)

Includes 1TB of storage ($0.10/GB per month after 1TB)

Email Design Workflows included—no extra charge

📈 Traction:

10 active beta users

Strong pipeline from agencies & brands

Teams report 40% faster ad & email campaign execution

🚀 Expands as teams grow—every new team member = more MRR.

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6. Go-To-Market Strategy

📍 Targeting enterprise eCommerce & agencies 🤝 Agency partnerships → Built-in distribution channel 📢 Thought leadership & content → Own the conversation around ‘winning creative execution’ 🎯 Direct sales → Enterprise sales model for larger brands

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7. The Ask: $500K Strategic Seed

💰 Use of Funds:

$300K Engineering → Core integrations & automation

$100K GTM → Demand gen, early traction

$100K Ops → Hiring, customer success

🎯 Key Milestones in 18 Months: ✅ Hire technical co-founder ✅ Achieve Product-Market Fit ✅ 100 Paying Customers ✅ $350K ARR

🔑 Looking for:

GTM expertise (agency & brand intros)

Technical talent (scale engineering)

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8. Why Us?

Founder Fit:

Zach → 7+ years as a media buyer, agency founder, & CMO (scaled public & DTC brands)

CTO → ???

Timing: AI is shifting media buying → Creative execution is now the most important problem

We aren’t another AI ad tool or a project manager—we are the execution layer for both paid & email creative.

💡 We’re solving the real problem that AI can’t: creative execution at scale.

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Next Steps: Let’s Build This Together

📩 Let’s talk.

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Key Changes & Additions:

✅ Integrated email creative workflows into problem, solution, and value proposition. ✅ Added Klaviyo’s TAM (100K+ brands) without artificially inflating TAM by double-counting. ✅ Positioned Wonderful as the execution layer across ads & email, not just paid creative. ✅ Kept pricing simple—no upcharge for email workflows, making it a strong value add.

🚀 This keeps Wonderful unique, defensible, and future-proof. Let me know if you want any refinements!

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