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Sept 30 - Oct 4
Batch 1 - Brief 4 - Testimonial Mashup
Brief Overview
Concept:
Testimonial Mashup video using real-customer voices and mashing them up into a cohesive storyline/video.
Add upbeat music that builds momentum as the video goes along.
Testing 3 different hooks variations as outlined below.
Caption style: more organic
Brand Guide:
This brand is very brand conscious and really values aesthetics - please be mindful of using the brand guide and overall designing for a ‘cool girl/mom’ feel.
This is a ‘cool mom’ brand - ads should come off as aspirational.
STYLE GUIDE.pdf
942 kB
Product:
The Essentials Line
STORYBOARD
HOOK 1:
No Text on screen hook - just captions in the middle of the screen:
Bumpsuit
Bumpsuit
Bumpsuit
TimeStamp
Video Clip
Audio Line
2s
kcampfit(2).mp4
11.6 MB
Bumpsuit
11s
27_TT_post_sabriena_abrre_2024-09-06.mp4
14.1 MB
Bumpsuit
20s
16_TT_post_laurenkawano_2024-04-24.mp4
8.1 MB
Bumpsuit
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HOOK 2:
Text on screen during hook:
Non-Maternity Maternity 😍
TimeStamp
Video Clip
Audio Line
5s
10_TT_post_virginianikkel_2024-05-26.mp4
7.7 MB
when I got pregnant I told myself that I wasn’t going to purchase lots of true maternitywear but this is the one brand I’ve made an exception for
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HOOK 3:
Text on Screen:
The Bump-Friendly Brand
You’ll wish you knew about sooner
TimeStamp
Video Clip
Audio Line
32s
106_IG_reel_lioninthewild_2024-05-25.mp4
8.5 MB
oh my goodness
21s
kcampfit(2).mp4
11.6 MB
Oh . My...
33s
imogenation_.mp4
15.4 MB
I’m absolutely in love. I’m in love.
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BODY (to go with all 3 hooks):
TimeStamp
Video Clip
Audio Line
22s
16_TT_post_laurenkawano_2024-04-24.mp4
8.1 MB
the quality is NEXT LEVEL amazing
13s
27_TT_post_sabriena_abrre_2024-09-06.mp4
14.1 MB
it is soft as butter, I’ve worn it like 4 times and I’ve had it for like a week
37s
imogenation_.mp4
15.4 MB
it just fits every cuuuurve
1:06
16_IG_reel_zoein_wonderland_2024-05-27.mp4
24.1 MB
I am absolutely in love with this
38s
16_TT_post_laurenkawano_2024-04-24.mp4
8.1 MB
it holds you in yet allows you to still feel sexy
31s
kcampfit(2).mp4
11.6 MB
it is so flattering on the bump
1:00
summerrachelwarren_tiktok.mp4
7.5 MB
I absolutely love how this fits
50s
kcampfit(2).mp4
11.6 MB
this is loungewear but cute
8s
106_IG_reel_lioninthewild_2024-05-25.mp4
8.5 MB
I am so glad I got this piece
49s
kcampfit(2).mp4
11.6 MB
I never want to take this off
End Slate with Shop Now CTA
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BODY V2 (updated clip selection):
22s
16_TT_post_laurenkawano_2024-04-24.mp4
8.1 MB
the quality is NEXT LEVEL amazing
13s
27_TT_post_sabriena_abrre_2024-09-06.mp4
14.1 MB
it is soft as butter, I’ve worn it like 4 times and I’ve had it for like a week
37s
imogenation_.mp4
15.4 MB
it just fits every cuuuurve
1:06
16_IG_reel_zoein_wonderland_2024-05-27.mp4
24.1 MB
I am absolutely in love with this
38s
16_TT_post_laurenkawano_2024-04-24.mp4
8.1 MB
it holds you in yet allows you to still feel sexy
1:00
summerrachelwarren_tiktok.mp4
7.5 MB
I absolutely love how this fits
47s
video - 7-6 (sent on Slack)
urgh, I have no words. i’m in love with this.
End Slate with Shop Now CTA
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Clip Selection
summerrachelwarren_tiktok.mp4
7.5 MB
16_TT_post_laurenkawano_2024-04-24.mp4
8.1 MB
27_TT_post_sabriena_abrre_2024-09-06.mp4
14.1 MB
imogenation_.mp4
15.4 MB
kcampfit(2).mp4
11.6 MB
106_IG_reel_lioninthewild_2024-05-25.mp4
8.5 MB
10_TT_post_virginianikkel_2024-05-26.mp4
7.7 MB
16_IG_reel_zoein_wonderland_2024-05-27.mp4
24.1 MB
Content Links for Brand Approval:
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