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Sept 30 - Oct 4

Batch 1 - Brief 3 - Cool Mom - Dresses - Baby Shower

Brief Overview

Ad Sizes: 4x5 & 9:16

Concept:

‘Baby Shower Dress Options’

3 different style videos (TikTok Comment Sticker, POV, Branded Collection) each with 2 variations for a total of 6 ads.

This batch is made for the ‘The Cool Mom’ persona. They value keeping their style into pregnancy and evoke a ‘cool mom’ aesthetic in the way they present themselves. The B-roll should evoke this aesthetic.

Video Inspo:

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https://app.tryatria.com/ad/m3439018466393601⁠

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https://app.tryatria.com/ad/m490295826818282⁠

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https://app.tryatria.com/ad/m2879647485521113⁠

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https://www.tiktok.com/@sophhirose/video/7358277187247672619?q=baby%20shower%20dress&t=1727206637926⁠

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https://www.tiktok.com/@mafegaluee/video/7364177261177703722?q=baby%20shower%20dress&t=1727206637926⁠

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Brand Guide:

This brand is very brand conscious and really values aesthetics - please be mindful of using the brand guide and overall designing for a higher end luxury look and feel.

This is a ‘cool mom’ brand - ads should come off as aspirational.

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STYLE GUIDE.pdf

942 kB

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Product:

The baby shower dress collection

Style 1

Inspo Video:

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https://www.tiktok.com/@mafegaluee/video/7376500638441671979?q=baby%20shower%20dress&t=1727206637926⁠

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B-roll with music and text on screen - creating 2 versions in this style

V1 video: slow it down so the vibe is more calm and less fast-paced cuts

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121_IG_reel_andreeamikhael_2024-05-17.mp4

2.6 MB

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V2 video: 0:00-0:02 + 0:07-0:12s (sip of coffee in PJs + blue dress) - Need new clip

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24_IG_reel_lisadanielle___2024-04-17.mp4

4.9 MB

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Copy: both versions, placed above the creators not on top of the dress

POV you just found the dreamiest baby shower dress

End Slate for both versions:

simple branded end slate with logo only

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Style 2

TikTok Comment Sticker like this:

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https://www.tiktok.com/@mafegaluee/video/7364177261177703722?q=baby%20shower%20dress&t=1727206637926⁠

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But in a b-roll format:

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https://www.tiktok.com/@sophhirose/video/7358277187247672619?q=baby%20shower%20dress&t=1727206637926⁠

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We will also add additional text on screen throughout.

Video 1: same as style 1 above (we’re reusing the same videos, just testing a different style)

Video 2: same as style 1 above

Copy:

TikTok Comment Sticker: where is your baby shower dress from?! 😍

V1 text on screen:

This is ‘The Bianca’ dress by Bumpsuit

Hugs your body beautifully

without restricting your growing bump

V2 text on screen:

This is the ‘Off the Shoulder Evening Dress’ by Bumpsuit

Doesn’t look like your typical maternity dress

but just as supportive and comfortable as one

Style 3

this last video style is more fast-paced, its goal is to show more than one baby shower dress from the collection.

We will test 2 text on screen hooks.

Copy should be more branded instead of organic/native.

Video inspo:

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https://app.tryatria.com/ad/m2274235262953449⁠

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Section

Text On Screen

Video

Notes

Hook 1

BUMPSUIT The Baby Shower Collection

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Video 7-6-2024, 4 11 30 PM (1).mov

77 MB

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2s-5s

Hook 2

The perfect baby shower dress doesn’t exi—

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Video 7-6-2024, 4 11 30 PM (1).mov

77 MB

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2s-5s

Dress 1

The Off the Shoulder Soft Mesh Top + Skirt

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24_IG_reel_lisadanielle___2024-04-17.mp4

4.9 MB

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gloriabatista.g (1).mov

25.8 MB

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Lisa: 12s-13s + 5s-6s

Dress 2

The Bianca Dress

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121_IG_reel_andreeamikhael_2024-05-17.mp4

2.6 MB

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madeline_devaux(33).mp4

2.5 MB

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1s-3s + 1s-3s

Dress 3

The Off the Shoulder Evening Dress

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24_IG_reel_lisadanielle___2024-04-17.mp4

4.9 MB

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IG_reel_remijaynecox_2023-10-03.mp4

2.9 MB

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10s-12s + 11s-13s

End Slate

Branded End Slate - same as above

There are no rows in this table

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Content Links for Brand Approval:

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https://www.dropbox.com/scl/fi/pvjwxdq4bt94d1segkvs7/358_IG_carousel_2_andreeamikhael_2024-04-14.jpg?rlkey=unl6nss59gqns939c5mi1s0ue&e=1&st=1aexcq6f&dl=0⁠

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https://www.dropbox.com/scl/fi/0dbe4ncmfxm61cozhv676/24_IG_reel_lisadanielle___2024-04-17.mp4?rlkey=xm0p493ltkvjk9mbi7kxjjhrp&e=1&st=7kfx45s8&dl=0⁠

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https://www.dropbox.com/scl/fi/3azwe3i9827n7kp0nancp/Video-7-6-2024-4-11-54-PM.mov?rlkey=on10grwwt9n9ltw5bd9wagogl&e=1&st=pxp93mji&dl=0⁠

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https://www.dropbox.com/scl/fi/pihe0bprif1ygg9qrri3b/gloriabatista.g.mov?rlkey=3izte7qugaz7pw2ym95z6fn7w&e=1&st=dbu3e1xe&dl=0⁠

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https://www.dropbox.com/scl/fo/qvhwb61qzy3jizf4uja4m/h/VIDEO/ESSENTIALS/BIANCA/Ivory?dl=0&preview=madeline_devaux(33).mp4&subfolder_nav_tracking=1⁠

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https://www.dropbox.com/scl/fi/x9xtgjpprl9ndzaxarvcd/IG_reel_remijaynecox_2023-10-03.mp4?rlkey=whcvff7nmf8dbayqg7qmska6m&e=1&st=heduk74r&dl=0⁠

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