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Sept 16-20th
Batch 1 - Brief 1 - Cool Mom - Reviews
Brief Overview
Brand Guide:
This brand really values aesthetics - please be mindful of using the brand guide and overall designing for a higher end luxury look and feel.
This is a ‘cool mom’ brand - ads should come off as aspirational.
STYLE GUIDE.pdf
942 kB
Logos:
STATICS:
For the statics - let’s blend together the static shared by the client, the KNIX example for the image style and the SKIMS inspo for copy.
VARIATION
Image Link
Copy
V1
“Easily the most comfortable, versatile and flattering piece I own. I live in it.” - Jill
V2
"Fits me SO well, it feels custom” - Corrine
V3
“Comfiest thing I’ve ever worn and the ONLY thing I want to wear during pregnancy.” - Shannon H
V4
Bumpsuit_20240625_Nina Agdal__1124.tif
21.9 MB
“Double lined and buttery soft.
Well fitted but not tight.
Thick straps with no pull.
Lives up to the hype.” - Jay
V5
“LOVE LOVE LOVE. Thank god for brands with gorgeous fabric.” - Reina G. C.
V6
“I feel very svelte and sexy!” - Fran H.
V7
“Friends have stopped me to ask where I got it because they wanted it” Parker M.
V8
“So soft, hugs my curves & makes me feel confident again” - Angie B.
OH. MY. GOD.
“It’s the comfiest thing I’ve ever worn and it’s the ONLY thing I want to wear during pregnancy. Plus it’s super flattering and even Hubby thinks it looks hot!”
-Shannon H.
There are no rows in this table
GIFS:
VARIATION
VIDEO LINK
COPY
Notes
V1
“Grows with you and double lined so doesn't show ANYTHING” - Emily T.
V2
Note: cut the beginning with text
“Leaves you feeling super confident during a time when your body is changing most.” - Maegan W.
V3
Note: remove the clip from 4s to 6s
“The ultimate dress for pregnancy, postpartum & honestly for every woman” - Kayla T.
V4
danielaboterofficial_2024-03-15.mp4
6.4 MB
“I feel very svelte and sexy!”
“Makes me feel confident again”
“Double lined and buttery soft”
“Thank god for brands with gorgeous fabric”
Each of these lines of text should appear one by one throughout the video. when number 2 appears, number 1 disappears and so on and so forth.
Starting at around 9s to shorten the length of the first slow mo walking clip.
End at 22s when she puts the jacket on so it’s short enough to loop on Meta
V5
samantha_herewini.09.13.2023.mp4
2.7 MB
“I LIVE in my Bumpsuit”
“Double lined and buttery soft.”
“Well fitted but not tight.”
“Thick straps with no pull.”
“Lives up to the hype”
Same as above. when line 2 appears, line 1 disappears and so on and so forth.
Start at 1s where she’s holding her belly from the side
There are no rows in this table
EDITS (Oct 4)
Merging images from Draft 1 and quotes from Draft 2.
“Friends have stopped me to ask where I got it because they wanted it” Parker M.
“Double lined and buttery soft.
Well fitted but not tight.
Thick straps with no pull.
Lives up to the hype.” - Jay
“LOVE LOVE LOVE. Thank god for brands with gorgeous fabric.” - Reina G. C.
OH. MY. GOD.
“It’s the comfiest thing I’ve ever worn and it’s the ONLY thing I want to wear during pregnancy. Plus it’s super flattering and even Hubby thinks it looks hot!”
-Shannon H.
There are no rows in this table
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