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cowboycookwear.com

The Cowboy Cooker

⁠

https://www.alibaba.com/product-detail/Polar-Everest-Titanium-Camping-Coffee-Maker_1600759981836.html?spm=a2700.galleryofferlist.normal_offer.d_title.5d6213a0bNOF9o⁠

⁠

Other products

spork kit

wooden cowboy spatula

larger pan

Cowboy Cookware - Cooking tools for backcountry

⁠

https://www.themeateater.com/gear/gear-hunt/tips-for-cooking-on-a-backcountry-hunt⁠

⁠

https://silverantoutdoors.com/⁠

⁠

Make

Cookwear for the campfire

Hunting

Camping

VanLife

ACID DROP - Transform Any Coffee Into Calm Focus

PRODUCT

A premium focus-enhancing liquid supplement in a lab-style dropper that transforms any caffeinated drink into calm, focused energy. Two drops eliminate jitters and enhance mental clarity.

PROBLEM

Coffee causes anxiety and jitters

ADHD individuals struggle with focus, caffeine often makes it worse

Existing solutions are expensive/inconvenient

Premium coffee drinks cost $5-7 each

No portable focus solution exists

SOLUTION

ACID DROP Formula:

L-Theanine (300mg per serving)

B-Complex (optimized blend) Creates:

Smooth, calm energy

Enhanced focus

No jitters

No crash

Easily fits in your pocket/bag for on-the-go

TARGET MARKET

Primary:

ADHD adults

Tech workers

Creative professionals

Students

Productivity seekers

MARKET SIZE

US coffee market: $96B

Nootropics market: $2.7B

Functional beverage: $48.4B

4-5% of adults have ADHD

BUSINESS MODEL

D2C Subscription:

30-day supply: $29.99

60-day supply: $49.99

90-day supply: $69.99

PACKAGING & BRANDING

Premium Lab Aesthetic:

30ml amber glass bottle

Lab-style dropper

Different vibrant colors for different glass dropper bottles

neon yellow for lemon drop

white for the core product acid drop

purple for sleep reaper

Brand Voice

(Liquid Death Style):

Edgy but premium

Scientific undertones

Laboratory/experimental

Anti-establishment

MARKETING STRATEGY

TikTok-First Launch:

Creator partnerships

Viral comedic creator videos - what are you putting in your drink? “ACID”

Tech worker routines

ADHD creator content

COMPETITIVE ADVANTAGE

Portable & convenient

Works with any drink

Premium positioning

Strong brand potential

Clean ingredients

Proven formula

Lower cost per serving

No refrigeration needed

FINANCIALS

Cost per bottle: $4-5

Retail price: $29.99

Margins: 70-80%

CAC target: $25

LTV BOOSTING FUTURE PRODUCTS (will make better names)

SLEEP REAPER - add it to your tea or water for sleep induction

MOTION DROP - prevents motion sickness/nausea

ACID RELIEF - gut health

LEMON DROP - Energy + Mood Booster

LAUNCH PLAN

Phase 1: TikTok Shop + Shopify D2C

Phase 2: Premium retail (Erewhon, Foxtrot)

Phase 3: Natural channel (Whole Foods)

Phase 4: National retail expansion

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