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Phase 1

UX Study

Persona

persona_1.png
persona_2.png



User journey map

A
Awareness
Consideration
Deposit
Monitor
Advocacy
User actions
Read from media See the twitter post
Browse the official website Compares several different strategies Read the information Check smart contracts Check the relation of reward and APY Check on performance
Check Fee Check how to deposit and withdraw Check the vault period
Performance check Current PnL
Get profit and willing to join other vault
Touchpoints
Twitter Discord
Official website Strategies platform Strategy page
Fee structure Vault period
My position
My portfolio
Discord Twitter
Emotions
🙂
🤔
😀
🤨
😀
Pain points
Too many information; confusing or boring layout
Any unexpected fee charged
No real time data
only few channels can get the updated
Possible solutions
The start point from official site to strategy should be smooth.
Clean and easy to understand fee structure
email registration
There are no rows in this table

Competitor analysis

Feaures
Mstable
Katana
brahma
Strategy present
Text and diagram
Text only
Text and diagram
My position
ROI / PnL History
Show history
Deposit/Withdraw
Share token price Show base fee Approval cost
Performance
Show 1w 1m 1y
Share price by 1m 1y all
Show all time cumulative yield
There are no rows in this table

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