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About me

Hi 👋 I’m Michael Baeyens

French 🇫🇷 he/him, 42, living in
👨‍🎨, the most authentic Parisian district

MBTI® personality type : ENTP - Visionary (extroversion, intuition, thinking, perception)
Problem solver
Inspirational manager /Team leader
True user advocate
Business/Outcome oriented
True Creative

My Resume

For the last 5 years Product designer / Design Ops / Lead designer @france télévisions, the french public service TV broadcaster.


As a doer,

Lead teams on the best in class video streaming and news products
Collaborate with product and engineering teams
Search, define, design, prototype, test
Learn, measure and iterate

(
,
,
, Set top boxes,
, Android TV)
Catch up tv and video streaming service
Usage increased by +123% in the last 2 years
NPS 44,1 (Q2 2021)

Daily News digital service
7th most visited website in France (2021)
NPS 38,8 (Q2 2021)

(
,
,
, Android TV)
Video service for kids
4,5 ⭐ AppStore (Nov. 2021)
NPS 58,5 (Q2 2021)

A media to wonder, express yourself and find solutions
Committed & European 🇪🇺 With France TV & WDR
Launch in 2021


As a leader,

Spread and maintain culture to the design community
Consistent vision, direction, and leadership to the UX and UI designers.
In collaboration with the Head Of Design & the other team leaders, oversee and grow a product design organization, inspiring and motivating team of talented people to deliver their best work.
Hire, retain and develop UX, UI and graphic talents (+50 in 2021).
Motivate and inspire team members to produce best-in-class consumer experiences.
Scale our experience design team articulating guiding principles and design system, defining success metrics, updating our job level structure–to ensure the team’s health & success over the long term.
Implementation of self-assessment tools and feedback forms for teams on a regular basis

As an Op,

Define process and operating mechanisms to ensure teams are collaborating constructively to create best-in-class end-to-end customer experiences.
Help to drive the product teams on business, user-centric and data-informed approaches (OKRs, Atomic user research, impact analysis and prioritization methodologies)
Define, setup and develop product tools (on coda.io) based on the needs and pains of the teams in order to:
Break the silos between teams with a single source of truth
Normalize the product processes of prioritization and roadmaps

Help centralize the knowledge with a custom repository (Atomic research)

As a strategist,

Help the Head Of Design to create and drive the company’s strategy for design – align and collaborate with key stakeholders to ensure this vision helps deliver on both the customers and business goals.
Advocate for the customer in all decisions with the product, engineering, and marketing teams. Be a true advocate for design thinking / lean startup at the highest level of the organization and demonstrate its ability to deliver business value.
Promote the most advanced tools to make teams perform (ex: Figma since 2017, Miro since 2018)
Draw insights from the work of our research team and turn that understanding into tangible solutions.

In my past life,

Startups co-founder
Creative director with +10 digital Awards (Awwwards, Apple Store, FWA, SMA, les App Awards, Prestashop Award … )
Creator, writer and producer of tv animated series, game shows and drama series
Director of +100 ads, short movies, motion design films


My Skills

Competence mapping instead of design titles

levels

Super skills

1
Atomic research
2
Lean UX
3
Design thinking
4
Design sprint
There are no rows in this table

Hard skills

1
Professional Cooperation
2
Business and Strategy
3
market/competitive intelligence
4
Workshop Facilitation
5
Information Architecture
6
Visual Design
7
Writing
8
Client/Stakeholder Management
9
General User Research
10
User Needs Evaluation
11
Usability Evaluation Metrics and Measurements
12
Prototyping Interaction
13
Technical knowledge
14
Accessibility
15
Development
There are no rows in this table


Soft skills

1
Synthesis
2
Creativity
3
Assertivness
4
Passionate
5
Curiosity
6
Problem solver
7
Team player
8
Empathic
9
Enthousiastic
10
Analysis
11
Organized
12
Humility
There are no rows in this table



Last conferences and speeches


Research Ops: What we learned in the last 6 months

UXMC 2021 Oct. 16, 2021
Speaking language: 🇺🇸
(video unavailable)
image.png


Iterative testing to create your product

Ferpection, Webinar Sept. 28, 2021
Speaking language:
🇫🇷
(video unavailable)
image.png



What if an organization is nothing more than a product?

School of product, Product Conf’ Sept. 21, 2021
Speaking language:
🇫🇷




Break the barriers between user research and product management

Le live Devoteam/Axance July 7, 2021
Speaking language:
🇫🇷



How to deploy Atomic Research in a Fast & Furious mode

UX Republic, June. 22, 2021
Speaking language:
🇫🇷



Transform your teams by managing them like a product

The Product Tape Podcast, June. 6, 2021
Speaking language:
🇫🇷





Thank you 🙏









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