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Michael Baeyens

About me

Hi 👋 I’m Michael Baeyens

French 🇫🇷 he/him, 42, living in

Paris, Montmartre⁠

👨‍🎨, the most authentic Parisian district

MBTI® personality type : ENTP - Visionary (extroversion, intuition, thinking, perception)

Problem solver

Inspirational manager /Team leader

True user advocate

Business/Outcome oriented

True Creative

⁠

My Resume

For the last 5 years Product designer / Design Ops / Lead designer @france télévisions, the french public service TV broadcaster.

As a doer,

Lead teams on the best in class video streaming and news products

Collaborate with product and engineering teams

Search, define, design, prototype, test

Learn, measure and iterate

→

france.tv⁠

(

Web⁠

iOS⁠

Android⁠

, Set top boxes,

Apple TV⁠

, Android TV)

Catch up tv and video streaming service

Usage increased by +123% in the last 2 years

NPS 44,1 (Q2 2021)

→

franceinfo:⁠

(

Web⁠

iOS⁠

Android⁠

)

Daily News digital service

7th most visited website in France (2021)

NPS 38,8 (Q2 2021)

→

okoo⁠

(

iOS⁠

Android⁠

Apple TV⁠

, Android TV)

Video service for kids

4,5 ⭐ AppStore (Nov. 2021)

NPS 58,5 (Q2 2021)

→

NowU⁠

(

Low Impact/Green IT website⁠

)

A media to wonder, express yourself and find solutions

Committed & European 🇪🇺 With France TV & WDR

Launch in 2021

As a leader,

Spread and maintain culture to the design community

Consistent vision, direction, and leadership to the UX and UI designers.

In collaboration with the Head Of Design & the other team leaders, oversee and grow a product design organization, inspiring and motivating team of talented people to deliver their best work.

Hire, retain and develop UX, UI and graphic talents (+50 in 2021).

Motivate and inspire team members to produce best-in-class consumer experiences.

Scale our experience design team articulating guiding principles and design system, defining success metrics, updating our job level structure–to ensure the team’s health & success over the long term.

Implementation of self-assessment tools and feedback forms for teams on a regular basis

As an Op,

Define process and operating mechanisms to ensure teams are collaborating constructively to create best-in-class end-to-end customer experiences.

Help to drive the product teams on business, user-centric and data-informed approaches (OKRs, Atomic user research, impact analysis and prioritization methodologies)

Define, setup and develop product tools (on coda.io) based on the needs and pains of the teams in order to:

Break the silos between teams with a single source of truth

Normalize the product processes of prioritization and roadmaps 

Help centralize the knowledge with a custom repository (Atomic research)

As a strategist,

Help the Head Of Design to create and drive the company’s strategy for design – align and collaborate with key stakeholders to ensure this vision helps deliver on both the customers and business goals.

Advocate for the customer in all decisions with the product, engineering, and marketing teams. Be a true advocate for design thinking / lean startup at the highest level of the organization and demonstrate its ability to deliver business value.

Promote the most advanced tools to make teams perform (ex: Figma since 2017, Miro since 2018)

Draw insights from the work of our research team and turn that understanding into tangible solutions.

In my past life,

Startups co-founder

Creative director with +10 digital Awards (Awwwards, Apple Store, FWA, SMA, les App Awards, Prestashop Award … )

Creator, writer and producer of tv animated series, game shows and drama series

Director of +100 ads, short movies, motion design films

⁠

My Skills

Competence mapping instead of design titles

levels

0 – Completely unfamiliar: Doesn’t understand the competency.

1 – Novice: Understands the competency and its importance.

2 – Advanced Beginner: Demonstrates this competency under supervision or with encouragement.

3 – Competent: Demonstrates this competency independent of supervision or encouragement.

4 – Proficient: Encourages or supervises others in this competency.

5 – Expert: Develops new ways of applying this competence measured on the world stage.

Super skills

Atomic research

Lean UX

Design thinking

Design sprint

There are no rows in this table

⁠

Hard skills

Professional Cooperation

Business and Strategy

market/competitive intelligence

Workshop Facilitation

Information Architecture

Visual Design

Writing

Client/Stakeholder Management

General User Research

User Needs Evaluation

Usability Evaluation Metrics and Measurements

Prototyping Interaction

Technical knowledge

Accessibility

Development

There are no rows in this table

⁠

Soft skills

Synthesis

Creativity

Assertivness

Passionate

Curiosity

Problem solver

Team player

Empathic

Enthousiastic

Analysis

Organized

Humility

There are no rows in this table

⁠

Last conferences and speeches

Research Ops: What we learned in the last 6 months

UXMC 2021 Oct. 16, 2021

Speaking language: 🇺🇸

(video unavailable)

⁠

Iterative testing to create your product

Ferpection, Webinar Sept. 28, 2021

Speaking language: 🇫🇷

(video unavailable)

⁠

What if an organization is nothing more than a product?

School of product, Product Conf’ Sept. 21, 2021

Speaking language: 🇫🇷

⁠

This link can't be embedded.⁠

⁠

Break the barriers between user research and product management

Le live Devoteam/Axance July 7, 2021

Speaking language: 🇫🇷

⁠

This link can't be embedded.⁠

⁠

How to deploy Atomic Research in a Fast & Furious mode

UX Republic, June. 22, 2021

Speaking language: 🇫🇷

⁠

This link can't be embedded.⁠

⁠

Transform your teams by managing them like a product

The Product Tape Podcast, June. 6, 2021

Speaking language: 🇫🇷

⁠

Thank you 🙏

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