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Research methodologies
Research methodologies
Research methodologies
Methodology
Description
Panel type
Frequency
Device(s)
1
Intercom survey
Quantitative or qualitative survey administered to our users directly on our own platforms: web desktop, mobile and apps
Allows us to draw reliable and important lessons in a short time in order to better understand behaviors and refine hypotheses
2
User test
User tests with a qualified panel of 14 people
Allows us to draw conclusions based on existing data or animated prototypes to understand behaviors and refine hypotheses
3
A/B test
A test method that compares two (or more) versions of a web page or application to see which one performs better.
4
Contentsquare data analysis
Quantitative analysis of user paths to identify the main behaviors of our users on the website and mobile. Click zones, attraction zones, bounce zones, exit rates, bounce rates, step-by-step paths...
5
Apple Store/Google Play reviews
Analysis of verbatims posted by our users on Android and Apple
6
NPS
Net Promoter Score: percentage of customers who rate their likelihood of recommending the product to a friend or colleague as 9 or 10 minus the percentage rating this likelihood as 6 or less on a scale of 0 to 10
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