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Company Overview

Over the past year, Decentralized Exchange (DEX) trade volume has grown astronomically to over $60B/month. Shipyard Software builds elegant decentralized exchanges for specific types of trades, traders, and instruments, starting with Clipper, a DEX with the best prices anywhere on retail trades. We empower individuals to trade in free and fair markets built just for them. We believe every person is their own Captain and deserves a trusty trading vessel.
Our team is growing quickly and currently consists of 23+ people, >55% of the team is made up of senior developers including front-end, back-end, security auditors, and solidity devs. The founders are experienced crypto entrepreneurs with multiple venture-backed exits and technical experts, including one of the most published researchers in the world on Automated Market Makers. Shipyard’s early backers include Polychain Capital, 0x Labs, 1inch, Quantstamp, Electric Capital, and more.

Our Vision

Build sophisticated and easy to use financial products to become THE exchange group of DeFi.

The Role

To clearly convey Shipyard Software’s suite of products and value proposition to various audiences. The ability to educate, understand and tell the story is critical for all facets of our digital properties: social, web and email. Content includes and is not limited to long-form blog posts about product updates, company newsletter, social posts and more.
The ideal candidate will possess web-writing experience, be able to produce multiple content pieces per week, and consistently meet deadlines. Although experience in web3 content production is not mandatory, the candidate should be able to conduct the research necessary to produce accurate and informative pieces.
This is a remote position. We are a fully distributed organization, maintaining regular working hours in US time zones.
$80k – $150k. Salary and equity offers will be based on experience level and will follow Shipyard's competitive compensation formula.

What We Look For In You

3+ years demonstrated experience in content strategy, content writing, or writing more generally. Please include links to 2-5 writing samples in the notes or added to your Resume
Experience organizing and communicating both technical and non-technical content.
Background in building marketing strategies and leading content efforts.
Comfortable working with a high level of adaptability and flexibility in a fast-paced environment.
Ability to identify industry issues and ask questions to draw out information.
Exceptional attention to detail and ability to prioritize independently.
Genuine enthusiasm to learn about the DeFi industry.
Basic image editing skills. Basic video editing skills preferred but not required.

Content Examples You May Work On ###

Shipyard Blog & OpEds:
Clipper Blog:
Clipper FAQ & Docs:
Clipper Twitter:
Shipyard Twitter:

Compensation And Benefits

Salary and equity offers will be based on experience level and will follow Shipyard's competitive compensation formula.


View of Tasks
Website content review & editing
Month 1
Documentation review
Month 1
Other internal content review (support, internal)
Month 1
External content review: blog/Medium, social, external sites
Month 1
Mailers & content automation review
Month 1
Content calendar (social, marketing, press, technical)
Month 1
Style guide: Branding, voice & content
Month 1-2
Analytics. Channels, kw & referrals review & plan
Months 1-2
Content experiments guide
Month 1-3
Social media strategy: comms, segmentation & acquisitions
Months 1-2
Influencer strategy
Months 1-3
Press & PR: guidebook & calendar
Months 1-2
Company OKRs → Review/set Communication OKRs
Verified on social (Twitter etc), verified on
Org chart & hiring plan
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Products & Company


Incorporated in the .

Talking notes

Why I like decentralised exchanges:
Coin ownership (so no custody / trust)
Lower hacking risk
It prevents market manipulation
Two biggest things that needs to be addressed:
They need to be simplified
They need liquidity
They need to move —as with everything in the industry— from a geeky early adopter audience to a larger market


Born raised SA
Marketing & Communication in South Africa
Taiwan 3 years, studied Mandarin
1y internship at Smithsonian
China 2 years
Startup life started in 2011 in SA, PayFast
Built first crypto integration into payment processor
Bought first bitcoin at 103 dollars
Joined Luno team, four people around table. Responsible initially for marketing, comms, business development (South Africa, Nigeria, Indonesia, Singapore, Malaysia, UK) and filled all those roles, remaining with strategy and communications. Company got sold to DCG. Team now over 8/900 accross four continents.
Founded my own company to facilitate trading (especially arbitrage trading) and investments since leaving Luno. Found a much better work-life balance and I’m in a great place right now, but I’m itching to get my hands a little dirty again :-)

Why this job

Why I like Clipper. I love the industry. The CEO seems to be the right leader for this sort of project.
I’ve actually been drawn out of early retirement by a lot of people requesting marketing and content advice. Most of these are building things that I think fundementally won’t work (some of them appear to be downright scams even) but it opened my eyes a bit to this perfect overlap of what I’m good at, what I like doing, and what other people need (and maybe what other people aren’t great at doing). It’s a weird sensation to be “wanted”, to have this skillset that others need, but it’s probably an easy one to act on if it’s an industry that you find interesting and intellectually stimulating.
🙋‍♂️ What are the biggest obstacles or tasks that you need this role to fill? Who has been doing most of this up to now? I’d like to get a sense of if it’s taking over from someone (or a few people) or setting up more than that.
🙋‍♂️ Do you have a current content calendar or press calendar? How is content chosen and created and distributed right now?
🙋‍♂️ What is the internal OKR or KPI for Clipper (and maybe Shipyard). Can you maybe speak as to what needs to be achieved in the next 3-6-12 months, especially with a focus on communications and marketing?
🙋‍♂️ I’d like to ask a bit about the distributed team. Many companies say that they’re “remote” (or the preferred word “distributed”) but in practice they run a nine-to-five on Eastern or Western time, with people on calls and meetings througout that time. Can you talk a bit about the team members, where they are located, how much you get done asynchronously?
🙋‍♂️ I read that Shipyard is incorporated in the Marshall Islands, and for some good reasons too. Can you however talk a little about hiring: if you employ people as independent contractors or as full time employees of the Marshall Islands entity or do you go through a payroll company (like DEEL)?
🙋‍♂️ What’s the roadmap for product launches (and hiring) for Shipyard?
🙋‍♂️ Can you talk a little about the planned token and the benefit of launching and owning it?

Impermanent loss (and how to reduce it)

The rise of DeFi has brought many financial opportunities for investors and traders. But the rising tide of interest (and liquidity) has brought with it something risky lurking underneath the surface: impermanent loss.
In this article, we’ll look at what impermanent loss is and how to protect yourself against it.

What is impermanent loss?

When you add liquidity to a liquidity pool, you deposit assets that are worth a certain dollar value on that day. If these assets then change in price, you are exposed to impermanent loss. The loss becomes permanent if the assets are withdrawn from the liquidity pool.
Let’s look at a (fictional) example, below.
(We’ll assume that you have a basic understanding of DeFi, yield farming, and liquidity pools. If not, head over to.)
Let’s say, Bob, a trader, wants to trade between two cryptocurrencies: Seathereum and CalmCoin. He can do that on a decentralized exchange, like BlackPool, provided that there is enough liquidity of those tokens.
Alice, an investor, has both CalmCoin and Seathereum tokens and she decides to deposit them to BlackPool. She is now providing liquidity to the pool and hopes to get rewarded in trading fees (which will depend on the volume of trading by people like Bob).
BlackPool requires that the asset pairs held in the liquidity pool need to be of equivalent ratio (50-50). On the day of her deposit, CalmCoin has a dollar value of $1 and Seathereum a dollar value of $100. Alice deposits 100 CalmCoin tokens —worth $100— and 1 Seathereum token —also worth $100— via a smart contract.
After Alice’s deposit, the total value of the pool is $1,000 and will consist of 10 Seathereum tokens and 1,000 CalmCoin tokens. This means Alice has a 10% share of the pool after the transaction has been made.
BlackPool day one
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The value of crypto assets may change from one day to the next, meaning the dollar value of the entire pool may change, along with Alice’s stake in it.
If overnight, the price of Seathereum went from $100 to $200, it means that the ratio of tokens in the pool will need to change. The price of assets on a decentralized exchange is determined not by an order book (as on a regular exchange), but by the ratio between assets.
Arbitrage traders will keep adding CalmCoin and removing Seathereum until the ratio results in the correct price.
Blackpool day two
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Remember, Alice now owns a percentage of the liquidity pool, not a number of tokens. Since the value of the pool changed to $4,000, Alice’s 10% stake in the pool is now worth $400. On the surface, this seems like a great deal: she deposited tokens worth $200 and she has claim to tokens worth $400.
If, however, Alice didn’t deposit her 1 Seatheareum and 100 CalmCoin tokens yesterday, they would in fact have been worth $500 today, due to the change in exchange rate [(1x400) + (100x1)].
This means that Alice has an impermanent loss of $100 for this transaction. Note that this loss will only become permanent if Alice withdraws her stake from the liquidity pool. It can still get reversed if the price of the assets return to the values they were on the first day.
It is important to mention that Alice will have received trading fees for providing liquidity. Often, but not always, these fees may be higher than the losses Alice might experience.

Ways to mitigate risk

One way to protect against impermanent loss is to use stablecoins. Stablecoins are less volatile by design, and the lower the volatility, the lower the risk of impermanent loss.
Another is to join a diversified liquidity pool. Clipper pools give you exposure to different assets than just the ones you deposited, with different risk levels. This could reduce your risk-exposure.
Lastly, as with all things money: don’t invest more than you can afford to lose. It’s much better to start off small, build an understanding of the risks and rewards, before moving on to a larger deposit.
Clipper is a decentralized exchange (DEX) designed to have the lowest per-transaction costs for small-to-medium-sized trades. It is the best place for self-made traders to buy and sell the most popular cryptoassets.
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