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Maple tasks
Summary
Timeline
1
Website content review & editing
Month 1
3
Other internal content review (support, internal)
Month 1
4
External content review: blog/Medium, social, external sites
Month 1
5
Mailers & content automation review
Month 1
6
Content calendar (social, marketing, press, technical)
Month 1
7
Style guide: Branding, voice & content
Month 1-2
8
Analytics. Channels, kw & referrals review & plan
Months 1-2
9
Content experiments guide
Month 1-3
10
Social media strategy: comms, segmentation & acquisitions
Months 1-2
11
Influencer strategy
Months 1-3
12
Press & PR: guidebook & calendar
Months 1-2
13
Company OKRs → Review/set Communication OKRs
Review
15
Org chart & hiring plan
Review
16
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