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Backgroun
d
Proposed pla
n
Provide a quick overview of the project. What problem are you trying to solve? Who’s the intended audience?
Meets customer needs:
Don’t forget the customer (or needs of the intended audience).
Project rationale
Describe why this project or experiment is important
Inspiration
Alignment to goals:
Describe how this project supports higher-level business goals.
Value props:
Describe the benefits and advantage of the product feature or service you’re launching.
Expected outcome
Describe what results you hope to achieve, including a chart to present data to support this.
Concerns
Any concerns or risks anticipated?
Concern
Description
Mitigation
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1
Reason
Description
Expected impact
There are no rows in this table
Motivations
What are the key reasons for moving forward with this proposal despite the concerns?
I've read this far.
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