Factual errors
Zero
Zero
Zero
Zero
Headline
Clear, relevant, implied verb, invites reader into story
Missing one of those characteristics
Missing two of those characteristics
Present, but missing all of the characteristics
Lede/intro
Hooks reader with compelling image or story in first graf/10 seconds of video
Explains topic but fails to include image or story
Double lede, news lede, failure to connect lede to rest of story
Generic lede
Nut graf/hook
Clearly encapsulates story and explains why it's important
Nut graf/hook clear and hook but misplaced
Nut graf/hook missing clear encapsulation,
No nut graf/hook
Grammar and style
Error-free
Fewer than two errors
2-3 errors
No more than 4 errors
Structure and sequencing
Clear, logical flow from paragraphs/points
Mostly clear flow with some difficult transitions
Many difficult transitions
Difficult to follow
Conclusion
Revisits character/point and/or looks ahead to the future
Offers basic ideas for what will happen next
Concludes by offering unsupported praise for subject
Stops abruptly
Length
Within 50 words/15 seconds of assigned length
Within 100 words/30 seconds
More than 100 words/30 seconds
More than 150 words/45 seconds
Image composition
Original photo, clear point of focus, relevance to story
Original photo, relevant to story, lacking clear point of focus/relevant details
Original photo, significant composition errors
Unoriginal photo
Image captions
Complete sentences explaining relationship of photo to story, including credit
Complete sentences explaining relationship of photo to story, missing credit
Vague captions but cleanly written
Vague captions and/or grammatical/stylistic errors
Infographic composition
Clean presentation; easy-to-comprehend process or relationship among variables
Fairly clean presentation; easy-to-comprehend process or relationship among variables
Problems with presentation; difficult-to-comprehend process or relationship among variables
Presented with poor executiion
Infographic chatter
Headline, descriptive sentence(s), and sourcelines all clearly explaining relevance of graphic to story
Missing one of elements at left
Missing two elements from left
Audio/video quality
Interviews in focus, little or no background noise/images
Poor focus or audio problems
Poor focus and audio problems
Audio/video transitions
Smooth transitions with little if any difference in audio levels, no jump cuts, no pops or other distractions
At least one problem from those at left
At least two problems from those at left
No more than three problems from those at left
Sources noted/quoted
At least five
At least five
At least five
Fewer than five
