Step 3: Required Capabilities

Our proprietary Business Capabilities Matrix helps to determine the right metrics, activities, people, and resources needed to be a PSV business. This matrix highlights key areas within the VALUE CHAIN that are essential for every business and directly ties to the Value Prop. The four key areas we start with are:

How we SELL: (products or services)

How we DELIVER (the products or service to our customers)

How we COLLECT the payment from our customers

How we LEAD and GOVERN our organization (internal governance and external compliance)

Each of these columns requires the completion of four points:

KEY SUCCESS MEASURES (KSM) which define what we measure to know if we're successful

KEY ACTIVITIES (KA) which define very specific and intentional actions required to achieve the KSM(s)

SKILLS & ABILITIES which define the specific PEOPLE characteristics needed to do the KA(s)

TOOLS & RESOURCES which define the specific TECHNOLOGY (and other non-human resources) needed to help the people do the KA(s) to achieve the KSM(s)

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