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UX Improvements to drive Leads
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Website UX Improvement and 30% increase in conversions

Company

AppitSimple
Product: SoftwareSuggest
SoftwareSuggest is a marketplace that helps businesses find softwares for their work.

Objective

SoftwareSuggest revenue is driven by the number of leads or traffic it is able to generate for the software firms. It is important that site gives the information to the user in appropriate manner.
With around 50k+ pages and 200k+ site visits the product team wanted to use new techniques that they had learned by experiments to be implemented to increase the page design and performance.

Solution

We increased the page performance using Google Pagespeed test in purview and ensured that our pages were in green
Made a cleaner UI for the user to see and make the CTAs visible and clear

Before


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Screenshot 2020-08-31 at 4.41.51 AM.png
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After


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Screenshot 2020-08-31 at 5.00.55 AM.png
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Page now had flat structures with more interlinking links which made the user stay on website and explore more softwares

Before

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Screenshot 2020-08-31 at 4.42.07 AM.png
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After

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Screenshot 2020-08-31 at 5.01.09 AM.png
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Before

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Screenshot 2020-08-31 at 4.43.03 AM.png
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After

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Screenshot 2020-08-31 at 5.01.56 AM.png
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Before

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Screenshot 2020-08-31 at 4.43.10 AM.png
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After

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Screenshot 2020-08-31 at 5.02.08 AM.png
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Introduction of Comparisons to make the user stay on website and give us more leads
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Screenshot 2020-08-31 at 5.16.01 AM.png
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Impact

The leads increased by 21%, people were spending time on the page and organic traffic leads increased as Google Pagespeed results were improved.

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