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Write short, but smart
Some social media platforms have a character limit; others don’t. But for the most part, we should keep our social media copy short
Twitter: 280 characters.
Facebook: No limit, but aim for 2-3 short paragraphs.
Instagram: No limit, but try to keep it under 2-3 short paragraphs. Feel free to throw in an emoji.
❗ To write short, simplify your ideas or reduce the amount of information you’re sharing — but not by altering the spelling or punctuation of the words themselves. It’s fine to use the shorter version of some words, like “info” for “information.” But do not use numbers and letters in place of words, like “4” instead of “for” or “u” instead of “you.”
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