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⚡ Writing Style Guide
Writing Style Guide
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Words to use with caution

We use plain language, which means avoiding industry jargon. But some jargon-adjacent words can be appropriate in educational contexts. Only use these if you’re writing about marketing education and have room to briefly define them.
buyer journey
conversion
customer lifecycle
integrated marketing
lead generation
marketing funnel
multichannel marketing
omnichannel marketing
product-market fit
value proposition

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