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⚡ Writing Style Guide
Writing Style Guide
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Words to avoid

funnel, incentivize, leverage, disruption, thought leader, learnings, or other fluffy corporate terms
internets, interwebs, or any other variation of the word “internet”
ninja, rockstar, wizard, unicorn (unless referring to a literal ninja, rockstar, wizard, or unicorn)
young, old, elderly, or any other word describing a person's age
crushing it, killing it
crazy, insane, or similar words to describe people
best-in-breed
Silicon Valley cliches like rise and grind, or disruptor/disruption.
activation (when referring to our presence at an event)
blacklist, whitelist, grandfathered, slave, master, deaf, blind and any other racist or abelist terms

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