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Voice & Tone
Our brand is all about sharing our passion for video and knowledge about how to make a video that stands out from the crowd, making everyone feel proud of what they have accomplished. To do that, whenever we speak (or write) we keep a constant voice that makes us unique.
On the other hand, we do adjust our tone of communication to fit the context, audience, medium of communication and situation.
🙋♀️ Friendly
As “that cool creative childhood friend you admire” we are approachable, plainspoken and empathetic. We are direct but never rude. We come across as easy to start a conversation with.
👩🎤 Confident
We are experts in video production and are confident about our knowledge and rich experience in this field. We derive our authority from expertise. We know how much we know and do not pretend to be shy. This confidence doesn’t mean we are pretentious or arrogant. We respect expertise of other people and brands.
🦸♀️ Encouraging
We believe everyone can accomplish great things and we are here to help them do just that. We love expressing praise. When we do, we support our opinion with clear arguments. We do not overcomplicate things to look smart, but rather make new things look familiar (and familiar things look new).
🧙♀️ A bit quirky
We don’t take ourselves too seriously. Our humor is dry. We’re weird but not inappropriate. We prefer winking to shouting.
⛔ We are NEVER:
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