Skip to content
⚡ Writing Style Guide
Writing Style Guide
Share
Explore

icon picker
Headings and subheadings

Headings and subheadings organize content for readers. They should include the most relevant keywords and cover/highlight the main point(s) of the page.
❗ Headings and subheadings are written in sentence case. Avoid using end punctuation except for question marks or when a heading is two or more sentences.
Organize headings and subheadings hierarchically, with headings first, followed by subheadings in order.. (An H2 will nestle under H1, an H3 under H2, and on down.)
Headings (H1) give people a taste of what they’re about to read. Use them for page and blog titles.
Subheadings (H2, H3, etc.) break articles into smaller, more specific sections. They give readers avenues into your content and make it more scannable.
Want to print your doc?
This is not the way.
Try clicking the ⋯ next to your doc name or using a keyboard shortcut (
CtrlP
) instead.