Use an em dash (—) to offset an aside. Use a true em dash, not hyphens (- or --) or an en dash (–).
✅ Custom fonts — just one of our new Ultimate features — are the shortest way to brand consistency.
✅ Videos are exported in high-definition — from 720p HD to 4K UHD.
❗ One exception is when writing titles or header text, then use an em dash with spaces on either side.
✅ Don’t despair — there’s a lot you can still do
✅ Making the second layer — the first combo
Use a hyphen (-) without spaces on either side to link words into a single phrase, or to indicate a span or range.
ℹ In order to type an em dash on Windows: press and hold Alt, type “0151” on the numpad, then release Alt.
ℹ In order to type an em dash on Mac: press Option + Shift + minus sign (-).