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Contents


Coming soon:

04. Tech and building a stack

How do you find good technical talent? Is it the right time to hire yet? What are the different types of tech staff? When to use SaaS and no-code versus building in-house? How to go from notebook to deployed?

05. Legal & financials

All founders want to do everything themselves, but there are times when you should get a lawyer or accountant. Here we look at the not-so-glorious but absolutely essential legal and financial tasks. Hopefully, it will be less painful than when we first experienced it.

06. Building (and scaling) your company

How big do you want to be? As big as possible? This question might not be as easy to answer as you think. Your company size governs much of how and when you grow and scale your business. We look at different models and what should affect your decisions.

07. Product market fit

Business models, monetisation strategies, and the role of a good product manager.

08. Branding & design

Co-author with
More than just a logo, but less complicated than what people would have you think. Your branding at this stage should be consistent and trustworthy. We have a checklist of the absolute essentials you will need to start, and won't need to change until your next big round.

09. Marketing & business development

Co-author with
There are so many marketing activities you can do, but how do you know when to focus on what? Should you do a white paper or a podcast? We share what we have found to work.

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