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Brand Strategy OS: Think like a brand builder
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The Guide

How to think like a brand strategist
Lesson Plan
Total Time:
3 hrs 49 mins
Progress:
Completed
Incomplete
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0
% of exercises completed)
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Goal
Learn to craft your own purpose statement.
Total Time
30 mins
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Goal
Learn to craft your own vision statement.
Total Time
33 mins
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Goal
Learn to craft your own values framework.
Total Time
24 mins
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Goal
Learn to craft your own audience personas.
Total Time
43 mins
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Goal
Learn to identify and analyze your competition.
Total Time
18 mins
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Goal
Learn to craft your own positioning statement.
Total Time
18 mins
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Goal
Learn to craft your brand’s archetypal profile.
Total Time
9 mins
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Goal
Learn to craft your own voice guidelines.
Total Time
27 mins
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Goal
Learn to craft the perfect tagline.
Total Time
27 mins
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