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How it works: eCommerce & Retail

Drive growth and optimize operations with six key stages on initializing GrowthOS.
GrowthOS maturity curve
2

🎯 Discover

Identify, build and analyze audiences. Unify customer data across all digital and offline touchpoints and use it to power your marketing stack.

Features

Capture person-level data, no matter the source
Build complex segmentation & targeting rules
Automatically uncover deeper segmentation opportunities with RFM scoring
Build reports & dashboards to track your KPI progress
Products
1
Insights
Integrations
Audience Intelligence platform
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✨ Personalize

Personalize every interaction to deliver an optimal customer experience at scale across web, mobile and email.

Features

Transform static content into personalized experiences
Tailor page layouts & designs
Target users by affinity sitewide
Personalize journeys, not individual touchpoints
Products
1
Experiences
Audience Intelligence platform
There are no rows in this table

💬 Engage

Set timely, automated triggering events based on real-time behavior to send timely emails and SMS when customers are most likely to engage, like in the event of lifecycle stage change, a lack of activity shown in the past week, and more.

Features

Orchestrate responsive, cross-channel experiences within a single interface
Track journey performance in real-time
Ensure consistent brand messaging across channels
Products
1
Journeys
Audience Intelligence platform
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🔮 Predict

Predict user-intent in real time with machine learning. Understand your customers better than ever before with a neural network algorithm that identifies future-purchase intent.
Features
Choose the right path for each user across your consumer experiences
Create AI-powered audiences based on conversion goals and only target users who are most likely to impact KPIs
Enrich customer profiles with a range of predictive attributes
Products
1
Predict
Audience Intelligence platform
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🛠️ Optimize

Experiment anywhere on your digital properties with great agility, more confidence and less risk

Features

A/B test any experience on any channel
Move beyond A/B testing with sophisticated targeting
Improve performance with an agile statistical engine and CUPED variance reduction
Client- and server-side A/B testing together in one platform
Products
1
Experiments
Audience Intelligence platform
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