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Our Pillars: Value Proposition & Pledge Statement

Communicating your "Why", Secret Sauce, and Promise Clearly

Course Overview

💫 Purpose

The purpose of this exercise is to lay the initial foundation for all future communication efforts.

⛳️ Objective

The objective is for you and your team to have a clear, concise, and consistent understanding of your company’s value proposition and how that is communicated and delivered.

🎯 Goals

Develop a Pledge Statement

Identify organzational pillar words

Assemble a strong value proposition statement

🛶 Activities

Construct a Promise, Purpose and Proposition Statement

Identify your pillar words within your Pledge Statement

Sandbox and revise value proposition statements.

📊 Metrics

Document containing Pledge Statement

Identified P’s of Marketing

Series of value proposition statements

🔓 Empowerments

Articulate and support your value proposition

Give strategic direction and support to marketing efforts

Beginnings of internal strategic marketing guide

🛠 Resources

The Course Overview provides details on the overall purpose, objective and goals of the exercise. It provides a clear road map of activities and deliverables as well as resources you may need during or after the exercise.

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Course Activity

1. Pre Course Survey

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2. Course Activity & Worksheet

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3. Post Course Survey

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The Course Activity section provides access to the course videos, forms and surveys. There are three parts to complete. Take your time, be thorough and you will produce amazing work. Once you have completed the course you will receive a formatted copy of your responses.

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