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PRD : [Name of the Initiative]
TG
TheProduct Girl
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Goal
:
Team
: Product Manager, Tech Lead, Designer, Engineer
Contributors
: Solution,
Consulted
: Marketing, Customer Success, Sales etc
Status
:Not Started/ In Progress/Launched
Launch
Date
:mmddyy
⛳
Objective
Overview & Background
What is the problem you are solving? Who are the users? What is the value proposition?
High-Level Approach
Describe the approach taken to solve the problem
🎯
Goals & Metrics
How do we measure success?
Success Metrics
Success Metrics
Objective
key Results
Objective
key Results
1
DAU
~ #no of users (1 week after the launch)
2
WAU
~ #no of users (1 week after the launch)
3
4
There are no rows in this table
Non-Goals
(List Explicit areas your don’t plan to address)
📝
Requirements & Scope
Feature Name
Benefit hypothesis
Priority
Notes
Feature Name
Benefit hypothesis
Priority
Notes
1
Open
2
Open
3
Open
4
Open
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Workflows
Insert mockups/storyboard/wireframes/customer journeys/business Process flows
❗
Open Issues & Key Decisions
Add Issue
Question
Answer
Owner
Notes
Question
Answer
Owner
Notes
1
Open
2
Open
3
Open
4
Open
There are no rows in this table
🚀
Launch Plan
Key Milestones
Add Milestones
Date
Milestone
Description
Status
Date
Milestone
Description
Status
1
On-Track
2
In-Progress
3
Launched
There are no rows in this table
Launch checklist
Prepare for the product launch - Area|Action Item|Instructions
Add Action Item
Area
Action Items
Instructions
Owner
Due Date
Area
Action Items
Instructions
Owner
Due Date
1
Go-To-Market Strategy
Define Marketing strategy
2
Legal
3
Customer Success
4
Compliance
5
Sales
6
Reporting & Analytics
There are no rows in this table
📁
Documentation/Reference Links
⛳ Objective
🎯 Goals & Metrics
Success Metrics
Non-Goals
📝 Requirements & Scope
Workflows
❗Open Issues & Key Decisions
🚀 Launch Plan
Key Milestones Add Milestones
Launch checklist
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