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PRD : [Name of the Initiative]

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Goal : Team: Product Manager, Tech Lead, Designer, Engineer Contributors: Solution, Consulted: Marketing, Customer Success, Sales etc Status:Not Started/ In Progress/Launched Launch Date:mmddyy
Objective
Overview & Background What is the problem you are solving? Who are the users? What is the value proposition?
High-Level Approach
Describe the approach taken to solve the problem
🎯 Goals & Metrics
How do we measure success?
Success Metrics
0
Objective
key Results
Objective
key Results
1
DAU
~ #no of users (1 week after the launch)
2
WAU
~ #no of users (1 week after the launch)
3
4
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Non-Goals
(List Explicit areas your don’t plan to address)
📝 Requirements & Scope
Search
Feature Name
Benefit hypothesis
Priority
Notes
Feature Name
Benefit hypothesis
Priority
Notes
1
Open
2
Open
3
Open
4
Open
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Workflows
Insert mockups/wireframes/customer journeys/business Process flows

Open Issues & Key Decisions
Add Issue
Search
Question
Answer
Owner
Notes
Question
Answer
Owner
Notes
1
Open
2
Open
3
Open
4
Open
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🚀 Launch Plan
Key Milestones
Add Milestones
Search
Date
Milestone
Description
Status
Date
Milestone
Description
Status
1
On-Track
2
In-Progress
3
Launched
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Launch checklist
Prepare for the product launch - Area|Action Item|Instructions
Add Action Item
Search
Area
Action Items
Instructions
Owner
Due Date
Area
Action Items
Instructions
Owner
Due Date
1
Go-To-Market Strategy
Define Marketing strategy
2
Legal
3
Customer Success
4
Compliance
5
Sales
6
Reporting & Analytics
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📁 Documentation/Reference Links


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