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PRD : [Name of the Initiative]

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Goal :
Team: Product Manager, Tech Lead, Designer, Engineer
Contributors: Solution,
Consulted: Marketing, Customer Success, Sales etc
Status:Not Started/ In Progress/Launched
Launch Date:mmddyy

⛳ Objective

Overview & Background ​What is the problem you are solving? Who are the users? What is the value proposition?
High-Level Approach
Describe the approach taken to solve the problem

🎯 Goals & Metrics

How do we measure success?
Success Metrics
Objective
key Results
1
DAU
~ #no of users (1 week after the launch)
2
WAU
~ #no of users (1 week after the launch)
3
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4
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Non-Goals

(List Explicit areas your don’t plan to address)
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📝 Requirements & Scope

Feature Name
Benefit hypothesis
Priority
Notes
1
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Open
2
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Open
3
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Open
4
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Open
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Workflows

Insert mockups/storyboard/wireframes/customer journeys/business Process flows

❗Open Issues & Key Decisions

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Add Issue
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Question
Answer
Owner
Notes
1
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Open
2
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Open
3
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Open
4
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Open
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🚀 Launch Plan

Key Milestones ​
Add Milestones
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Date
Milestone
Description
Status
1
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On-Track
2
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In-Progress
3
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Launched
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Launch checklist

Prepare for the product launch - Area|Action Item|Instructions
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Add Action Item
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Area
Action Items
Instructions
Owner
Due Date
1
Go-To-Market Strategy
Define Marketing strategy
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2
Legal
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3
Customer Success
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4
Compliance
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5
Sales
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6
Reporting & Analytics
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📁 Documentation/Reference Links


⛳ Objective
🎯 Goals & Metrics
Success Metrics
Non-Goals
📝 Requirements & Scope
Workflows
❗Open Issues & Key Decisions
🚀 Launch Plan
Key Milestones Add Milestones
Launch checklist
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