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High Converting Webinar Proposal


Marketing Goal:

Generate 100 Leads for Trading Webinar Preview

On average 1 lead is RM 20 - RM 30


Performance Estimation 1

If cost per lead is RM 20

RM 2000
ad spend can get 100 participants

and 50% of them will attend the webinar, there will be 50 participants

2% conversion rate will get 1 student

4% conversion rate will get 2 students

Ideally 10% conversion rate will get 5 students


Performance Estimation 2

If cost per lead is RM 20

RM 4000
ad spend can get 200 participants

and 50% of them will attend the webinar, there will be 100 participants

2% conversion rate will get 2 student

4% conversion rate will get 4 students

Ideally 10% conversion rate will get 10 students



Ideal Case
Upsell course or advance course
Lower ticket item around RM 1999 - 2999
Proven testimonial and reviews


Marketing Funnel
Workflow of Webinar Campaign





To-do list:

Prepare High Converting Webinar Format 2 weeks (Royce)
Prepare the webinar scripts and slide based on template
Practice the webinar script
Revise and improve
Test live session

Prepare Attractive copywriting + ad image 5 days (Crunch)
Market research
Understand the product and customer
Prepare copywriting x 3 - 5
Prepare 2 sets of ads images

Setup high registration and attendance rate chatbot flow 5 days (Crunch)
Chatbot registration flow setup
Chatbot reminder flow setup
Chatbot optimisation to get high conversion

Backend Setup (Zoom, Payment Gateway, Landing Page for the paid workshop) 1 week
Get paid Zoom for 100 participants
Get payment gateway or want to use online transfer also ok
Do you have a landing page for the paid course?
Do you have a sales or customer support to follow up the participant and urge them to buy or answer any common questions?

Run Facebook Ads and On-going testing and optimization (Crunch)
Setup Facebook
Optimise based on performance
Monthly report and revision


Marketing Service Fee

Professional Fee RM 5500 monthly
does not include advertising budget
does not include software cost like paid Zoom & Manychat
does not include landing page creation (RM 1,000 if needed)

First month we can have goodwill discount for first month trial
RM 4500 for 1st month


Total marketing investment for 1st month

Plan 1
RM 4500 service + RM 2000 ad spend = RM 6500

Plan 2
RM 4500 service + RM 4000 ad spend = RM 8500

Marketing Service Rate
0
Ad Spend
Service Charge
Ad management Service Rate (RM)
Chatbot Service Rate (RM)
Total Service Fee
1
Below 4000
Fixed Price
2500
3000
5500
2
Below 10,000
Fixed Price
3500
3000
6500
3
10,001 - 50,000
30% of ads spend

3000

4
50,001 - 100,000
28% of ads spend

3000

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