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Audience

Manage your personas, log audience insights, and setup customer interviews.

About

Goal

Keep track of your audience insights and collect them in personas, so that you may better understand your true fans.

Instructions

Use the Insights table to collect learnings about your audience.

Pick a Persona they belong to.

Tag them as Pain, JTBD, or Zeitgeist

Categorise them as Main or Related

Flag them as Critical if you think they have potential

TIP: Personas take time to ‘emerge’ from the insights. In the beginning, leave the persona as blank.

Use the Personas section to bundle Insights into customer profiles and flesh them out.

Name the Persona

Select which Channels they use where you can reach them

Select which Media type they prefer (if any)

Identify Brands they like

Identify Influencers they follow and look up to

Personas

Add Personas in this table...

Persona

Basement Producer

Persona B

Persona C

There are no rows in this table

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New Persona

⁠

Then edit them in this one...

Basement Producer

Persona B

Persona C

Persona

Basement Producer

Image

Channels

Twitter

Instagram

TikTok

Snapchat

Medium

Virtual Meetups

Paid Communities

Preferred media

Text

Image

Video

Brands

F.i.: Pioneer

Influencers

F.i.: Aviici

Insights

Insight

Level

Critical

I want to make more music but I can’t find the time.

Pain

I make music to channel my creativity.

JTBD

There are no rows in this table

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Insights

Add Audience Insights in this table:

Persona

Insight

Level

Select list

Critical

Basement Producer

I want to make more music but I can’t find the time.

Pain

Basement Producer

I make music to channel my creativity.

JTBD

Main

I’d rather release 10 imperfect demo’s than one perfect track.

Zeitgeist

N/A

There are no rows in this table

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