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Audience

Manage your personas, log audience insights, and setup customer interviews.

About

Goal
Keep track of your audience insights and collect them in personas, so that you may better understand your true fans.
Instructions
Use the Insights table to collect learnings about your audience.
Pick a Persona they belong to.
Tag them as Pain, JTBD, or Zeitgeist
Categorise them as Main or Related
Flag them as Critical if you think they have potential

TIP: Personas take time to ‘emerge’ from the insights. In the beginning, leave the persona as blank.
Use the Personas section to bundle Insights into customer profiles and flesh them out.
Name the Persona
Select which Channels they use where you can reach them
Select which Media type they prefer (if any)
Identify Brands they like
Identify Influencers they follow and look up to

Personas


Add Personas in this table...
Persona
1
Basement Producer
2
Persona B
3
Persona C
There are no rows in this table
New Persona

Then edit them in this one...
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Basement Producer
Persona B
Persona C
Persona
Basement Producer
Image
photo-1516873240891-4bf014598ab4.jpeg
Channels
Twitter
Instagram
TikTok
Snapchat
Medium
Virtual Meetups
Paid Communities
Preferred media
Text
Image
Video
Brands
F.i.: Pioneer
Influencers
F.i.: Aviici
Insights
1
2
Insight
Level
Critical
I want to make more music but I can’t find the time.
Pain
I make music to channel my creativity.
JTBD
There are no rows in this table

Insights

Add Audience Insights in this table:
Persona
Insight
Level
Select list
Critical
1
Basement Producer
I want to make more music but I can’t find the time.
Pain
Related
2
Basement Producer
I make music to channel my creativity.
JTBD
Main
3
I’d rather release 10 imperfect demo’s than one perfect track.
Zeitgeist
N/A
There are no rows in this table

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