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Our business proposal and the Growth Points for W.W. Rowland Trucking Co. Inc.

Anton Golvid

Terry Snyder

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Input data about the company:

Client name: W.W. Rowland Trucking Co. Inc.

Number of current active trucks: 175

Monthly goal: not discussed yet*

Number of recruiters: n/a

Turnover: n/a

Applicant Tracking System: Tenstreet

Google My Business reviews: 3.3

Indeed reviews: 3.5

Glassdoor reviews: 3.6

Website: well-designed, but doesn’t fit lead generation needs (

https://www.wwrowland.com/

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)

Facebook business page: low activity

LinkedIn page: low activity

Intro

W.W. Rowland Trucking is a respected carrier with a rich 50-year history! It would be an honuor for us to help you make some improvements in your driver recruiting process.

We have conducted a short audit of your recruiting activities online and found strong growth points for your company that will allow you to:

a) Get a constant flow of relevant candidates (We have an ongoing case with one of our clients that needs to hire 45-50 drivers per month and they’re successful in that following exclusively our approach (no offline ads, no newspapers, no radio/TV);

b) Reduce your hiring costs;

c) Make your company’s image as an employer even more attractive.

Growth points for W.W. Rowland Trucking

1. Facebook ads on a professional level

We see that you used to launch Facebook ads for hiring drivers, that’s just great!

Anyway, there are some improvements that can be done to make your ads perform much better in the future. Thus, you will save money and get more applications from relevant candidates.

You’d better ask people to fill out a short application on Facebook at first, but not a full Tenstreet application. After filling out your short application, interested candidates should immediately receive a transactional email and a text message with the link to your full application. If he or she doesn’t fill it straight away, you may follow up the candidate (We set up automatic calls, emails and text messages) until he or she submits your full application. According to our 3+ years experience in this industry, this approach should bring you more drivers.

Check out a couple of examples of ads we’ve launched for some of our clients:

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Why do our ads really differ?

We design ads focusing on drivers’ core pains and challenges. We have conducted a research based on all our communication with 130+ thousand drivers for three years to understand what is really important for drivers while choosing a job. It makes our ads relevant and cost effective;

Our designers create new ads for our current clients and we’re constantly testing them to get better results;

We always fine tune ad campaigns to make them as cost effective as possible. Thus, we avoid mistakes that 80% of agencies still make. We also connect Tenstreet with Facebook so that the algorithms find the most relevant drivers and show your ads to them.

2. Professional Tenstreet setup (only 5% companies do it this way).

We’ve noticed that you use Tenstreet for processing candidates. That’s great because all our big clients are Tenstreet users and we’ve got vast experience of work with this applicant tracking system. We may set up a custom system of tags & statuses and train your recruiters to work with them properly. Your communication with drivers will be personalized and, as a result, 50% more effective. Thus, you will hire more drivers for the same budget;

We can set up deep integration between Tenstreet and Facebook. Facebook algorithms will show your ads to drivers who are most likely to become your employees. It will optimize your ads (make it more effective) and hiring process in general by saving your recruiters’ time (hence, your money).

3. Improving your website.

You may install Facebook pixel on your website. It's needed to track users’ behavior, collect data about those who view the page and fill out applications. It will help you to target your ads on interested and potentially interested candidates;

Your website looks professional and informative, but you also need a targeted landing page for hiring drivers. We have developed such landing pages for most of our clients and they bring them a drivers effectively;

You’re using a Tenstreet application form - that’s great! Anyway, we’d recommend you to use short applications on your website because many interested candidates just don’t have enough time to fill out a full app at once. So you’d better suggest them to submit a short application and then we can automatically contact them and kindly ask to fill out a full application. According to our experience, this workflow is more effective for hiring drivers.

4. Improving your response time.

Transactional emails/text messages

We have filled out an application on your website as a driver interested in working at W.W. Rowland. We received an email from W.W. Rowland in about 2 hours and noticed that your recruiter attempted to call us next day.

Your hiring process may become even more effective if we set up automated transactional text messages and emails for you. Your candidates will fill submit a short application and right at that moment they will receive text messages/emails with a link to the full application. Thus, your recruiters wouldn’t spend time on sending text messages and emails - it will be done automatically.

Autocaller

This is our killer feature. No else in the industry has anything like this. This software tool automatically connects your recruiters with candidates in 30 seconds after filling a job application!

The Autocaller is the tool that has optimized all our clients’ hiring process a lot. So, we highly recommend you just to try it.

5. Optimizing your Facebook page

Setting up automated answers. If your potential drivers ask a question, they should get an immediate respond.

Creating content engaging drivers in order to build a loyal community around your brand. From our previous experience, in 2-3 months your content will start bringing you hires with minimum expenses. We have attracted in total about 50,000 active followers for our clients and a part of these followers has become their drivers.

6. Improving your reviews in digital (optional service)

W.W. Rowland Trucking has a 50-year history and high reputation in trucking business. Why shouldn’t your reputation in digital be high as well?

We’ve found reviews about W.W. Rowland as an employer and it seems to us that they are undeservedly bad. For example, here are Google reviews:

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So, why is digital reputation important? According to our own 3 years experience of assisting US trucking companies, most candidates mention good reviews of the company online as a main reason to work there;

That’s how we can improve your reviews in 3 months:

Indeed: 3.5 -> 4.8

Glassdoor: 3.3 -> 4.9

Google: 3.3 -> 4.9

Facebook: 2.3 -> 4.9.

Estimated time: 3 months. Cost: $3,000/month (this service is optional and it’s paid separately).

We have prepared a Growth Plan specially for W.W. Rowland Trucking

1. The 1st month. We need the first 30 days to update your recruitment system:

collect information

set up an Tenstreet custom tags & statuses (if you don’t use them for 100%)

set up the IT recruiting system and develop ads design

after finishing setup of our IT & marketing system we will train your recruiters to work with a consistent flow of relevant candidates. We will support/consult your recruiters all the time

as far as everything is ready we launch an advertising campaign on Facebook

Our services start from $3,400/month.

2. After the 1st month:

If you’re satisfied with our work we will continue and bring you enough applications to hire as many drivers monthly as you need (the number should be discussed).

P.S. We work with different carriers: from 50 to 1300 trucks and our clients hire from 5 drivers monthly to 60+.

Our work is transparent and measurable: you will be able to track it online

1. You’ll have an access to a dashboard with all the analytics (example below):

You will get access to the number of incoming calls, number of leads, cost per lead, ad design, drip campaigns effectiveness, etc.

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2. Here’s the Gantt Chart with an approximate plan of work for the 1st month:

Here you may see the Gantt Chart with our workflow (if we start next Monday as an example). We will update this Gantt Chart so that you track our progress online.

Recruiting Infrastructure Gantt Chart:

Recruiting Infrastructure Gantt Chart:

Collection of information

Ad designing

Facebook Leadform setup

Transactional SMS setup

Transactional EMAIL setup

Tenstreet setup

Facebook page setup

Facebook ADS setup

The Autocaller setup

Drip SMS setup

Setting up software to answer text messages from the Gmail account

Oct 18

Oct 25

Nov 1

Nov 8

Nov 15

Collection of information

Ad designing

Facebook Leadform setup

Transactional SMS setup

Transactional EMAIL setup

Tenstreet setup

Facebook page setup

Facebook ADS setup

The Autocaller setup

Drip SMS setup

Setting up software to answer text messages from the Gmail account

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3. Here’s the table with the tasks for the 1st month. Task statuses will be updated online:

Tasks

Tasks

Title

Start date

End date

Status

Additional info

Collection of information

10/18/2021

10/22/2021

Pending

Pay rate, hiring location, rate confirmation

Ad designing

10/22/2021

10/29/2021

Pending

Collection of information and Design

Facebook Leadform setup

10/23/2021

10/27/2021

Pending

Designing and questions

Transactional SMS setup

9/26/2021

9/29/2021

Pending

Unique trackable number acquiring, copywriting; creating of trackable links

Transactional EMAIL setup

9/26/2021

9/29/2021

Pending

Domain configuration, template designing and copywriting

Tenstreet System setup

10/29/2021

11/3/2021

Pending

Formulation of rules for processing leads

Facebook page setup

11/1/2021

11/4/2021

Pending

Header picture, About the company section, Automated answers

Facebook ADS setup

11/1/2021

11/4/2021

Pending

Business Manager

The Autocaller setup

11/4/2021

11/8/2021

Pending

Statistics and Tests

Drip SMS setup

11/8/2021

11/12/2021

Pending

Text and Server Side

Setting up software to answer text messages from the Gmail account

11/8/2021

11/12/2021

Pending

Server Side Integration

There are no rows in this table

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Fees & Payment details

Facebook Ads is paid separately. Payments for Facebook ads will be charged from your card for full control of your costs. You’ll start Facebook payments only after we set up everything on our side, i.e. after Facebook ADS setup is done.

The cost of our services starts from $3,400/month* (the final sum depends on the number of drivers you need to hire per month and other details).

Specialists Required:

Specialists Required:

Specialist

$/hour

Hours estimated

$, Total

Team Leader

$50.00

$250.00

Manager / Copywriter

$40.00

$1,200.00

Developer

$45.00

$1,125.00

Media Buyer

$40.00

$600.00

Graphic Designer

$35.00

$175.00

Materials

$50.00

TOTAL

$3,400.00

There are no rows in this table

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Every task by every specialist will be evaluated in a timely manner and reported to you at the end of the month.

Our services for the first month are paid in advance, and on a "pay-as-you-go" basis monthly thereafter.

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As you may see, we’ve made an audit of your W.W. Rowland Trucking recruiting activities (based on the open data), defined the growth points, created a detailed plan of work and are ready to start whenever you’re ready.

We’re looking forward to your response!

The Leadgamp team

Contact Information:

Customer Success

Terry Snyder

Email Address

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terry@leadgamp.com

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Phone Number

+1 708 683 9951

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