Boufarhat moved to Switzerland, after investors allowed him to sell $195m of his own shares
If the project doesn’t work, says one of the former employees, “I think they’ll wrap up the events business, and then use their war chest to buy another profitable company and just pivot over to that… I think that’s why they’re not spending on salaries.”
As revenues for the virtual events product fall, Boufarhat has assigned his most valued employees to a new project focused on building a virtual community product, which is compared internally to Slack and Twitch.
In a recent all-hands meeting, staff from the finance team told employees that the reserves were large enough to sustain the company for another decade. Hopin was believed to have had around $600m in the bank as recently as three months ago, according to a venture capitalist who has not invested but has knowledge of Hopin’s finances
The decisions to lay off 12 per cent of staff in February, then a further 29 per cent this month, are widely believed to have been motivated by pressure from investors.
He once talked openly about how he dealt with pressure from investors. “Oh, that’s not a problem for me,” he said, according to an ex-employee who heard the exchange. “They just let me do what I want because, you know, we’re really successful so they know they can just stay out.”
Rather than basing the plan on market research, it would be determined in one of two ways. Either a customer would request a feature that the leadership team decided must be prioritised or managers would decide they wanted to copy a feature produced by a competitor
Revenues from its $250m acquisition of StreamYard, a live streaming service, have helped to offset the drop in revenue from its core product, but revenues from the non-core products are only growing slowly, two former insiders said.
As pandemic restrictions lifted and physical events returned, however, Hopin struggled to maintain engagement. The number of public events hosted on its Explore platform fell from 15,000 to just a few hundred. Client retention has dropped significantly, according to three former employees.
“Working at Hopin was probably the biggest waste of time in my career,” says the former employee
But earlier this month, as the appetite for virtual events continued to fall, Boufarhat decided to lay off 240 people, nearly a third of his staff. The chief operating, chief financial and chief business officers are among those who have left the company in recent weeks. There were job cuts in February as well
Last August, just over two years after its launch, the virtual events platform raised $450m at a valuation of $7.8bn, leading to it being named the fastest-growing start-up in Europe.